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| Title: | 建立隨需應變的在線便利店服務在台北免費送貨
Establishing an On Demand Online Convenience Store with Free Delivery Service in Taipei |
| Authors: | 剛龍
González, Carlino |
| Contributors: | 白德傑
Brodowsky, Glen
剛龍
González, Carlino |
| Keywords: | 隨需應變
在線
便利店
On Demand
Online
Convenience Store |
| Date: | 2016 |
| Issue Date: | 2016-07-01 15:06:47 (UTC+8) |
| Abstract: | The Convenience Store Industry in Taiwan is booming. The Asian island-nation has become the most densely populated country in terms of convenient stores in the world. Sales from the Convenience Store Industry account for more than 26% of the whole country’s retail sales, second only to department stores. These numbers have continued to grow as demonstrated by total sales figures reaching NTD$ 295 billion by the end of 2015.
Taipei City, the country’s capital, is renowned for its convenient way of life. The broad range of services offered by convenience stores has contributed to the overall convenience of living in Taiwan, allowing customers to have a one-stop shop for paying electricity, water, telephone, internet, and gas bills, as well as photocopying, event ticketing, and even package reception. Taiwanese consumers have been accustomed to a very high access to convenience, but oddly enough, convenience stores in Taiwan have still not incorporated the service that takes convenience to another level: being able to shop from the comfort of your own home, office, or wherever you may be, and receiving your products almost instantly at your location, at a competitive price.
The Delivery Service Industry in Taiwan is still in its very early stages of development, almost uniquely sticking to the delivery of groceries from high-end supermarket and department store franchises. New start-ups providing professional grocery shopping services have also entered the Taiwanese market in recent years, providing a new alternative to the supermarket and department store delivery service. In any case, the delivery of the groceries can take anywhere from 1-48 hours.
快快intends to provide the consumer in the major metropolitan areas of Taiwan with the option of purchasing a wide range of high-quality fast-moving consumer goods from the comfort of wherever their location may be, even if it doesn’t have an address – including sidewalks or parks – and receiving it within 30 minutes or less at a competitive price, with no minimum purchase order amount or hidden fees, 24 hours a day, 365 days a year. By doing so, 快快will imprint a new meaning to the word convenience, allowing customers to more effectively manage and enjoy the single most valuable resource in every person’s life - time.
1 Company Overview: 快快 8
1.1 Mission 8
1.2 Vision 8
1.3 Impact and Goal 8
1.4 Long term Objectives 8
1.5 Target Market 9
1.5.1 University Dormitory Student Residents 10
1.5.2 Office workers and other employees 10
1.5.3 Senior citizens (Age 65 and over) 12
2 Situation Analysis/Opportunity 15
2.1 Convenience Store Industry in Taiwan 16
2.1.1 7-Eleven 17
2.1.2 Family Mart 17
2.1.3 Hi-Life 17
2.1.4 OK Mart (Circle K) 17
2.2 Grocery Delivery Service Market in Taiwan 17
2.2.1 Personal Grocery Shopper Delivery Services in Taiwan 18
2.2.2 Supermarket, Hypermarket, and Department Store Delivery Service Market in Taiwan 20
2.3 The eCommerce Industry in Taiwan 22
2.4 The Express Delivery Service Market in Taiwan 27
2.4.1 Rakubin (Japan) 28
2.4.2 Colmados (Dominican Republic) 28
3 快快: Brand and Product Overview 29
3.1 Company Ownership 29
3.1.1 Legal Framework 30
4 Pilot Implementation 31
4.1 Inventory 31
4.2 Placing an Order 31
4.3 Fulfilling an Order 32
4.4 Feedback 32
5 Business Model 33
5.1 Value Proposition 33
5.2 Customer Segments 33
5.3 Customer Relationships 34
5.4 Channels 34
5.5 Key Partners 35
5.6 Key Activities 35
5.7 Key Resources 36
5.8 Cost Structure 37
5.9 Revenue Streams 37
6 Marketing Plan 38
6.1 Product 38
6.2 Pricing 38
6.3 Placement 38
6.4 Promotion 38
7 Competitive Analysis 40
7.1 Competitors 40
7.1.1 Macro 40
7.1.2 Micro 40
7.2 Alternatives 40
7.2.1 Macro 40
7.2.2 Micro 41
8 Risk Management 42
9 Conclusion 44
10 Bibliography 45 |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933050 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103933050 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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