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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/98607


    Title: 好食健康餐廳 : 營業計畫書
    Good Food Restaurant : The Business Plan
    Authors: 黃宜彤
    Huang, Lynn
    Contributors: 何小台
    Ho, Chester
    黃宜彤
    Huang, Lynn
    Keywords: 好食
    餐廳
    營業計畫書
    Good Food
    Restaurant
    Business Plan
    Date: 2016
    Issue Date: 2016-07-01 15:08:10 (UTC+8)
    Abstract: This purpose of this business plan is to evaluate the feasibility and to form a strategy of offering healthy food services in Taipei city, Taiwan. Analysis of market trend and competitors is included in this business plan together with a market survey which is conducted to understand the potential market and the needs of the target customers.
    Keywords : Healthy, Food, Restaurant, Business Plan
    1. Executive Summary 1
    2. General Company Description 3
    2.1. Mission Statement 3
    2.2. Company Goals and Objectives 3
    2.3. Keys to Success 4
    2.4. Business Philosophy 4
    2.5. Legal Form of Ownership 5
    3. Market Analysis 6
    3.1. Industry Overview 6
    3.2. Market Trends 7
    3.3. Competitor Analysis 8
    3.4. Market Survey 8
    3.5. SWOT Analysis 9
    3.6. Competitive Advantages 10
    4. Customers 12
    5. Products and Services 14
    5.1. A Variety of Food Options 14
    5.2. End to End Solutions for Healthy Life 15
    5.3. Features and Benefits 17
    6. Place Strategy 18
    6.1. Location 18
    6.2. Access and Facilities 19
    6.3. Image and interior design 19
    6.4. Distribution Channels 20
    7. Promotion Strategy 21
    7.1. Sales Literature 21
    7.2. Partner Up with Delivery Services 21
    7.3. Obtain email newsletter subscribers and customer information 22
    7.4. Cause Marketing 22
    7.5. Meet the trends 23
    7.6. Co Creation 23
    7.7. Customer Relationship Maintenance 23
    7.8. Repeat Purchase Rewards 24
    7.9. Promotional Budget 24
    8. Pricing Strategy 26
    8.1. Final Prices 27
    9. Sales Forecast 29
    10. Operational Plan 30
    10.1. Location 30
    10.2. Costs 30
    10.3. Business hours 30
    10.4. Employees 30
    10.5. Inventory and Suppliers 31
    10.6. Strategic Alliances 32
    10.7. Customer Count Tracking 32
    10.8. Payment Policies 32
    10.9. Customer Support Service 33
    10.10. Customer Comment Cards 33
    11. Management and Organization 34
    11.1. Organization Chart 34
    11.2. Financial Status of shareholders 35
    12. Startup Expenses and Capitalization 36
    12.1. Startup Expenses 36
    12.2. Capitalization 36
    13. Financial Plan 38
    13.1. Important Assumptions 38
    13.2. Profit and Loss Projection 38
    13.3. 3- year Cash Flow Projection 40
    13.4. Break-even Analysis 41
    14. Future Growth Prospects 43
    15. Risks and Exit Strategy 44
    Appendix 45
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    101933006
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1019330061
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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