| Reference: | 中文部分:
李國豪,2012,「網路使用者持續使用 FACEBOOK 之因素探討-科技接受模式及資訊系統接受後持續使用模式之應用」, 大同大學事業經營研究所碩士論文。
林晏伶,2015,「企業資源與線上至線下經營模式之關係」，國立屏東大學行銷與流通管理學系碩士班碩士論文。
陳宣佑,2013,「線上顧客參與行為成效探究」，國立臺北大學資訊管理研究所碩士論文。
張宏裕,2015,「以消費價值觀點探討 O2O (Offline to Online)模式之使用意願-以 Homeplus 虛擬商店為例」, 大同大學資訊經營研究所碩士論文。
楊欣庭,2015,「從企業角度探討O2O的關鍵成功因素」, 國立政治大學資訊管理研究所碩士學位論文。
<SPSS統計分析實務>,楊世瑩,第二版,台北市：旗標公司
英文部分：
Abdul-Ghani, E., Hyde, K. F., & Marshall, R. (2011). Emic and etic interpretations of engagement with a consumer-to-consumer online auction site.Journal of Business Research, 64(10), 1060-1066.
Addis, M., & Holbrook, M. B. (2001). On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity.Journal of consumer behaviour, 1(1), 50-66.
Armstrong, A., & Hagel III, J. (1996). The real value of online communities. Harvard Business Review, 74(3), 134-141.
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Ajzen,I. (2002).Perceived behavioral control, Self-Efficacy, Locus of control, and the Theory of Planned Behavior. Journal of Applied Social Psychology, 32(4),665-683
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of consumer research, 20(4), 644-656.
Bakos, J. Y. (1997). Reducing buyer search costs: Implications for electronic marketplaces. Management science, 43(12), 1676-1692.
Balasubramanian, S., Raghunathan, R., & Mahajan, V. (2005). Consumers in a multichannel environment: Product utility, process utility, and channel choice.Journal of interactive marketing, 19(2), 12-30.
Berry, L. L., Seiders, K., & Grewal, D. (2002). Understanding service convenience. Journal of marketing, 66(3), 1-17.
Bloch, P. H., & Richins, M. L. (1983). A theoretical model for the study of product importance perceptions. The Journal of Marketing, 69-81.
Brown, L. G. (1990). Convenience in services marketing. Journal of Services Marketing, 4(1), 53-59.
Bruner, G. C., & Kumar, A. (2005). Explaining consumer acceptance of handheld Internet devices. Journal of business research, 58(5), 553-558.
Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of sales promotion effectiveness. Journal of marketing, 64(4), 65-81.
Chen, S., & Chaiken, S. (1999). The heuristic-systematic model in its broader context. Dual-process theories in social psychology, 15, 73-96.
Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2002). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 77(4), 511-535.
Colwell, S. R., Aung, M., Kanetkar, V., & Holden, A. L. (2008). Toward a measure of service convenience: multiple-item scale development and empirical test. Journal of Services Marketing, 22(2), 160-169.
Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management science, 32(5), 554-571.
Eighmey, J., & McCord, L. (1998). Adding value in the information age: Uses and gratifications of sites on the World Wide Web. Journal of business research, 41(3), 187-194.
Esrock, S. L., & Leichty, G. B. (1999). Corporate World Wide Web pages: Serving the news media and other publics. Journalism & Mass Communication Quarterly, 76(3), 456-467.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: an introduction to theory and research.
Flaherty, L. M., Pearce, K. J., & Rubin, R. B. (1998). Internet and face‐to‐face communication: Not functional alternatives. Communication Quarterly,46(3), 250.
Füller, J. (2006). Why Consumers Engage in Virtual New Product Developments Initiated by Producers. Advances in Consumer Research, 33(1),639-646
Galegher, J., Sproull, L., & Kiesler, S. (1998). Legitimacy, authority, and community in electronic support groups. Written communication, 15(4), 493-530.
Hennig-Thurau, T., Walsh, G., & Walsh, G. (2003). Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the Internet.International Journal of Electronic Commerce, 8(2), 51-74.
Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. The Journal of Marketing, 50-68.
Huang, A. H., Yen, D. C., & Zhang, X. (2008). Exploring the potential effects of emoticons. Information & Management, 45(7), 466-473.
Kohler, T., Fueller, J., Matzler, K., & Stieger, D. (2011). Co-creation in virtual worlds: the design of the user experience. MIS quarterly, 35(3), 773-788.
Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information systems research, 13(2), 205-223.
Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or overvalued customers: capturing total customer engagement value. Journal of Service Research, 13(3), 297-310.
Lazaris, C., & Vrechopoulos, A. (2014, June). From multi-channel to “omnichannel” retailing: review of the literature and calls for research. In 2nd International Conference on Contemporary Marketing Issues,(ICCMI).
Liao, S. (2006). The effects of nonmonetary sales promotions on consumer preferences: the contingent role of product category. Journal of American Academy of Business, 8(2), 196-203.
Marketing Science Institute[MSI]. (2010). 2010-2012 MSI Research Priorities.
Morris, M. G., & Dillon, A. (1997). The Influence of User Perceptions on Software Utilization: Application and Evaluation of a Theoretical Model of Technology Acceptance, IEEE Software, 14(4), 56-75.
Morton, F. S., Zettelmeyer, F., & Silva Russo, J. (2001). Internet car retailing. The Journal of Industrial Economics, 4, 501−519.
Morwitz, V. G., & Schmittlein, D. (1992). Using segmentation to improve sales forecasts based on purchase intent: Which" intenders" actually buy?. Journal of marketing research, 391-405.
Ofek, E., Katona, Z., & Sarvary, M. (2011). “Bricks and clicks”: The impact of product returns on the strategies of multichannel retailers. Marketing Science,30(1), 42-60.
Oh, L. B., & Teo, H. H. (2006). A value-based approach to developing a multi-channel shopper typology. In ECIS (pp. 1276-1283).
Palmer, J. W., & Griffith, D. A. (1998). An emerging model of Web site design for marketing. Communications of the ACM, 41(3), 44-51.
Pauwels, K., Leeflang, P. S., Teerling, M. L., & Huizingh, K. E. (2011). Does online information drive offline revenues?: only for specific products and consumer segments!. Journal of Retailing, 87(1), 1-17.
Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining consumers’ channel-switching behavior using the theory of planned behavior. Journal of Retailing and Consumer Services, 18(4), 311-321.
Rice, M. (1997). What makes users revisit a Web site. Marketing News, 31(6), 12-13.
Rigby, D. (2011). The future of shopping. Harvard Business Review, 89(12), 65-76.
Rodgers, S., & Harris, M. A. (2003). Gender and e-commerce: An exploratory study. Journal of advertising research, 43(3), 322-329.
Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004). Return on marketing: Using customer equity to focus marketing strategy. Journal of marketing, 68(1), 109-127.
Sashi, C. M. (2012). Customer engagement, buyer-seller relationships, and social media. Management decision, 50(2), 253-272.
Sands, S., Ferraro, C., & Luxton, S. (2010). Does the online channel pay? A comparison of online versus offline information search on physical store spend.The International Review of Retail, Distribution and Consumer Research, 20(4), 397-410.
Schaffer, E. (2000). A better way for web design. InformationWeek,784,194.
Schiffman, L. G. and L. L. Kanuk. (2000). Consumer Behavior, 7th ed., Prentice Hall, Inc..
Schmidt, J. B., & Spreng, R. A. (1996). A proposed model of external consumer information search. Journal of the academy of Marketing Science, 24(3), 246-256.
Seiders, K., Voss, G. B., Grewal, D., & Godfrey, A. L. (2005). Do satisfied customers buy more? Examining moderating influences in a retailing context.Journal of Marketing, 69(4), 26-43.
Seiders, K., Voss, G. B., Godfrey, A. L., & Grewal, D. (2007). SERVCON: development and validation of a multidimensional service convenience scale.Journal of the Academy of Marketing Science, 35(1), 144-156.
Solomon, M. R(1997).Consumer Behavior, Prentice-Hall, Upper Saddle River, NJ.
Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: an exploration of its antecedents and consequences. Journal of retailing, 78(1), 41-50.
Suh, B., & Han, I. (2003). Effect of trust on customer acceptance of Internet banking. Electronic Commerce research and applications, 1(3), 247-263.
Sundaram, D.S., Mitra, K., & Webster, C. (1998). Word-of-mouth communications: A motivational analysis. Advances in Consumer Research, 25(1), 527-531.
Trenz, M., & Berger, B. (2013). Analyzing Online Customer Reviews-An Interdisciplinary Literature Review And Research Agenda. In ECIS (p. 83)
Van Dijk, G., Laing, A., & Minocha, S. (2005). Consumer behaviour in multi-channel retail environments: consumer movement between online and offline channels.
Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253-266.
Verhoef, P. C., Neslin, S. A., & Vroomen, B. (2007). Multichannel customer management: Understanding the research-shopper phenomenon. International Journal of Research in Marketing, 24(2), 129-148.
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer engagement: Exploring customer relationships beyond purchase. Journal of Marketing Theory and Practice, 20(2), 122-146.
網路部份:
財團法人台灣網路資訊中心。「台灣寬頻網路使用調查」結果公布 18 至 30 歲上網率達百分百 網路活動熱衷社交型服務。2015年8月27日,取自http://www.twnic.net.tw/NEWS4/138.pdf
羅之盈。虛實整合再進化~迎接O2O大商務時代。2013年7月11日。取自http://www.bnext.com.tw/article/view/id/28557
劉麗惠。全通路概念 引領新商務時代。2015年4月。取自
http://www.ieatpe.org.tw/magazine/ebook286/b0.pdf
Deloitte. Digital Influences More Than $1 Tril- lion in Retail Store Sales. Deloitte, April 28, 2014. Retrieved August 19, 2014, from http:// www.deloitte.com/view/en_US/us/press/ Press-Releases/e051ee4e0e395410VgnVCM- 1000003256f70aRCRD.html
Louise Herring, Tobias Wachinger, and Chris Wigley. Making stores matter in a multichannel world. McKinsey & Company, December 12,2014.From http://www.mckinsey.com/industries/retail/our-insights/making-stores-matter-in-a-multichannel-world
Susan Wu.Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (US).2015年9月16日。取自https://www.forrester.com/Forrester+Research+WebInfluenced+Retail+Sales+Forecast+2015+To+2020+US/fulltext/-/E-res129003
Bazaarvoice. The ROBO economy: How reading reviews impact offline sales. January, 2016.From http://media2.bazaarvoice.com/documents/bazaarvoice-research-online-buy-offline-ebook.pdf |
