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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/98878


    Title: TutorES: 線上輔導平台
    TutorES: Online Tutoring Platform
    Authors: 傅新雅
    Garcia, Cyntia
    Contributors: 尚孝純
    Shang, Shari
    傅新雅
    Garcia, Cyntia
    Keywords: 網路教學
    電子教學
    即時通訊
    教育
    online tutoring
    e-tutoring
    real time sessions
    education
    Date: 2016
    Issue Date: 2016-07-11 17:29:23 (UTC+8)
    Abstract: For many years, Latin America has faced many socioeconomic problems. The lack of education and the limitation of access to information have been highly harmful to people with limited economic resources. As a consequence of these two inequalities, the crime ratio in the region has surpassed the global average ratio, and the development growth rate is low compared to other developing economies. Many educators around the world have concluded that the root of the problem is the bad structured educational systems in many of these countries, where not only the lack of well trained teachers, but also the limitation of opportunities is evident. As a result, Latin American people face many problems to compete and to excel in different fields in this globalized society.
    TutorEs is an online platform which desires to lessen the gap between the different socioeconomic status in terms of education quality. By providing open access to high quality educational material and taking advantage of information technology and the Internet; the company desires to empower people with the necessary skills and knowledge to succeed and to create a positive impact to the Latin American society as a whole. Besides providing teaching sessions, TutorES will also be able to create job opportunities through the offering of informal job positions, where people with the right skills can provide their service as tutors and receive a payment.
    The special feature of TutorES platform is the free online tutoring sessions provided by people who want to donate time and efforts to learners who cannot afford a learning session at an academic institution which requires a monthly payment for the service. TutorES believes that education is a powerful tool that will promote a positive change in the Latin American region.
    1. Introduction 1
    1.1 Online Tutoring 1
    1.1.1 Tutoring 1
    1.1.2 Tutor 1
    1.1.3 Online tutoring 1
    1.1.4 Peer learning 2
    1.2 Existing Channels: Online Tutoring Methods 2
    1.2.1 Synchronous Tutoring 2
    1.2.2 Asynchronous Tutoring 3
    1.2.3 Hybrid Tutoring 4
    1.2.4 Blended Tutoring 4
    1.2.5 One-On-One Tutoring 5
    1.2.6 One-To-Many Tutoring 5
    1.2.7 Advantages and Disadvantages 5
    2. Business Environment 7
    2.1 Tutee's needs 7
    2.2 Tutor's needs 7
    2.3 Online Learning Services 8
    2.4 Internet access 11
    2.5 Devices 12
    2.6 Business Opportunity 13
    3. Company Overview 15
    3.1 Mission 15
    3.2 Vision 15
    3.3 Objectives 15
    3.3.1 Main Objective 15
    3.3.2 Specific Objectives 16
    3.4 Key success factors 16
    3.5 Brand and Service Overview 18
    3.5.1 Logo 19
    4. Organization Structure 20
    4.1 Key Personnel 21
    5. Marketing Plan 22
    5.1 Market Analysis 22
    5.1.1 Demographics 22
    5.1.2 Target Market 22
    5.1.3 Types of Tutors 23
    5.2 Marketing Strategy 23
    5.2.1 Product (Service) 23
    5.2.2 Price 29
    5.2.3 Promotion 30
    5.2.4 Placement 31
    6. Competitive Analysis 33
    6.1. Competitors 33
    6.2 Alternatives 34
    7. Social Impact Assessment and Evaluation 36
    8. SWOT Analysis 37
    8.1 Strengths 37
    8.2 Weaknesses 37
    8.3 Opportunities 38
    8.4 Threats 38
    9. Financial Plan 40
    9.1 Balance Sheet 40
    9.2 Income Statement 42
    9.3 Cash Flow 46
    9.4 Profitability Analysis 48
    10. Conclusion 50
    11. Bibliography 51
    Appendix 53
    I. Complementary Financial Information 53
    II. Website Environment 56
    Reference: 1. Australasian Training Academy Pty. Ltd. (2006). TESOL online: A step-by-step guide to online tutoring. Retrieved from http://www.ataonline.edu.au/course_documents/work_guide/ONLINE%20TUTORING%20MANUAL.pdf
    2. Brigitte Denis, Philip Watland (2004). Networked Learning Conference: Roles and Competencies of the e-Tutor. Retrieved March 2004 from https://orbi.ulg.ac.be/bitstream/2268/12722/1/DENIS_WATLAND_PIROTTE_VERDAY_Roles_and_competencies_of_the_tutor_30_03_2009.pdf
    3. Christian Daude (2013). Education and Social Mobility in Latin America. Retrieved 2013 from https://lasa.international.pitt.edu/forum/files/vol44-issue2/Debates3.pdf
    4. Helen W. Green. E-tutoring in the 21st Century. Retrieved August 2009 from http://dtpr.lib.athabascau.ca/action/download.php?filename=mais/helengreenProject.pdf
    5. Carol Higgison. Online Tutoring e-Book. Retrieved February 2001 from http://www.fredriley.org.uk/callhull/otis/t2-06.pdf
    6. Tim Wiley. Instruction for Hire: A Survey of the Private Tutoring Market. Retrieved January 2007 from https://eia.memberclicks.net/assets/2007%20k12_private_tutoring.pdf
    7. Sam S. Adkins. Ambient Insight Report: The 2015-2020 US Self-paced eLearning Market. Retrieved November 2015 from http://www.ambientinsight.com/Resources/Documents/AmbientInsight_2015-2020_US_Self-paced-eLearning_Market_Abstract.pdf
    8. Sam S. Adkins. Ambient Insight Report: The 2015-2020 Worldwide Digital English Language Learning Market. Retrieved February 2016 from http://www.ambientinsight.com/Resources/Documents/AmbientInsight_2015-2020_Worldwide_Digital_English_Market_Sample.pdf
    9. OECD (2015). E-learning in Higher Education in Latin America. Retrieved from http://www.keepeek.com/Digital-Asset-Management/oecd/education/e-learning-in-higher-education-in-latin-america/e-learning-in-higher-education-in-latin-america_9789264209992-5-en#page1
    10. Docebo. E-Learning Market Trends & Forecast 2014-2016 Report. Retrieved March 2014 from https://www.docebo.com/landing/contactform/elearning-market-trends-and-forecast-2014-2016-docebo-report.pdf
    11. Ericsson. Latin America and the Caribbean Ericsson Mobility Report. Retrieved November 2015 from https://www.ericsson.com/res/docs/2015/mobility-report/emr-nov-2015-regional-report-latin-america-and-the-caribbean.pdf
    12. Population Reference Bureau. 2015 World Population Data Sheet. Retrieved 2015 from http://www.prb.org/pdf15/2015-world-population-data-sheet_eng.pdf
    13. Francisco H. G. Ferreira, Economic Mobility and the Rise of the Latin American Middle Class. Retrieved 2013 The World Bank from http://siteresources.worldbank.org/LACEXT/Resources/English_Report_midclass.pdf
    14. Language Learning & Technology. Review of Open English. Retrieved June 2014 from http://llt.msu.edu/issues/june2014/review4.pdf
    15. Education Industry in 2016 at a Glance. Retrieved from https://www.franchisehelp.com/industry-reports/educational-franchise-industry-report/
    16. Van Eck, Richard (2010). Gaming and Cognition: Theories and Practice from the Learning Sciences
    17. Andrea M. Nelson-Royes (2015). Why Tutoring? A way to achieve success in school.
    18. Berg, Gary A (2009). Cases on Online Tutoring, Mentoring, and Educational Services.
    19. TeachersWallet.com (2011). Mind Your EBusiness Series: Online Tutoring Step-By-Step
    20. Julia Duggleby (2000). How to be an Online Tutor
    21. http://www.myprivatetutor.com/E-book-online-tutoring.pdf
    22. https://www2.warwick.ac.uk/services/ldc/resource/interactions/issues/issue20/childs/
    23. http://evolllution.com/revenue-streams/distance_online_learning/synchronous-online-tutoring-tips-and-tools-to-start-your-own-program-part-1/
    24. http://www.franchisechatter.com/2014/04/15/franchise-chatter-guide-how-old-school-tutoring-franchises-are-facing-competition-from-a-new-class-of-online-only-programs/
    25. http://www.seedstarsworld.com/blog/2015/08/mobile-internet-penetration-latin-america-part-1/
    26. Internet World Stats, http://www.internetworldstats.com/stats12.htm
    27. http://www.ambientinsight.com/Reports/eLearning.aspx
    28. http://www.economist.com/node/1121601
    29. http://www.statista.com/statistics/274860/number-of-internet-users-in-latin-america/
    30. https://www.paypal.com/webapps/mpp/paypal-fees
    31. https://www.wiziq.com/pricing/
    32. http://www.openenglish.com/en/
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    103933055
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103933055
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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