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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/99381
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| Title: | 以新科技提供創新式旅遊服務
An innovative Travel Platform That Provides a Total Solution with New Technology |
| Authors: | 林奕辰
Lin, Robert |
| Contributors: | 吳文傑
Wu, Jack
林奕辰
Lin, Robert |
| Keywords: | 旅遊
新科技
Travel
New Technology |
| Date: | 2016 |
| Issue Date: | 2016-07-20 17:47:10 (UTC+8) |
| Abstract: | Travel industry has been growing globally as well as in Taiwan. This business plan is aimed to take on the opportunity and grow and serve global traveler needs with new technology, starting from the Taiwan market. Our travel platform - Smart Travel Inc. is an innovative platform that provides full travel agency service to the customers. From trip planning, booking to touring, the platform provide tailor made destination planning and controllable travel quality. Through technology, our Smart Planning System provide automated smart planning recommendations, our virtual tour guiding with augmented reality on Google glass, and our remote live support produces improved travel experience. The key difference for our service is that we standardize the travel quality by not having tour guides and tour captains, and it results in consistent travel experience. Our business model is different from other travel agencies. Our platform charges customers for service charges, which is separated from the touring product itself. The service charge is a fixed rate on top of the total booking amount. This business model has many advantages: we put our company on the same side with our customers and help the customers find the most suitable suppliers at the destination. Besides, unlike traditional travel agencies, which will always have supplier preferences due to cost and pricing issue, our goal is to create a touring experience that fits each different individual’s travel needs. As a result, our company develops different kind of relationship with suppliers. We will recommend suppliers based on customer reviews and feedback, and develop long term relationship on that basis. Our marketing effort will be focusing on online channels, with emphasis on social media. Lastly, we expect our company to break even in third year of operation and recover all the investments in the fourth year. The Resulting ROI is 73.6%. |
| Reference: | 2015 UNWTO Report http://cf.cdn.unwto.org/sites/all/files/pdf/annual_report_2015_lr.pdf
Global Travel Industry Report 2015
http://www.wttc.org/-/media/files/reports/economic%20impact%20research/regional%202015/world2015.pdf
Search “largest international traveler amount”
https://en.wikipedia.org/wiki/World_Tourism_rankings
http://www.statista.com/topics/962/global-tourism/
US travel forecast
http://travel.trade.gov/view/f-2000-99-001/forecast/Forecast-COUNTRIES.pdf
http://travel.trade.gov/view/f-2000-99-001/index.html
http://travel.trade.gov/outreachpages/inbound.general_information.inbound_overview.html
美國旅遊推廣協會
http://www.discoveramerica.org.tw/
台灣美國旅遊人數
https://www.google.com.tw/search?q=%E5%8F%B0%E7%81%A3%E7%BE%8E%E5%9C%8B%E6%97%85%E9%81%8A%E4%BA%BA%E6%95%B8&ie=utf-8&oe=utf-8&gws_rd=cr&ei=zvdKV-bVOoK9mgXdrrigDw
台灣第三方支付的真相http://www.circle.tw/trend/third-party-payment-in-taiwan.html
第三方支付戰國時代來臨了http://smart.businessweekly.com.tw/Reading/WebArticle.aspx?id=60133
Taiwan Travel Bureau Data
http://stat.motc.gov.tw/mocdb/stmain.jsp?sys=100
旅行社成立法規
http://admin.taiwan.net.tw/public/public.aspx?no=202
旅行社數量
http://cgeweb.csu.edu.tw/aseip_folder/thousands/1001/0156.htm
http://admin.taiwan.net.tw/statistics/travel.aspx?no=205
台灣入出國旅遊人數
http://admin.taiwan.net.tw/public/public.aspx?no=315
資策會76%消費者在網路社群關注品牌訊息https://mic.iii.org.tw/micnew/IndustryObservations_PressRelease02.aspx?sqno=374
Taiwan Online Marketing
http://www.bnext.com.tw/article/view/id/35475
Marketing Media Cost
http://www.websitemagazine.com/content/blogs/posts/archive/2015/02/17/search-marketing-vs-newspaper-amp-tv-which-should-you-invest-in.aspx
Online Marketing Tools Priority
http://www.smartinsights.com/b2b-digital-marketing/b2b-social-media-marketing/b2bsocialmediamarketing/
B2C Marketing Effectiveness
http://www.marketingcharts.com/online/marketers-continue-to-rate-email-the-most-effective-digital-marketing-tactic-46295/
New research reveals paid social media effectiveness
http://www.socialmediaexaminer.com/new-research-reveals-paid-social-media-effectiveness/
5 online marketing strategies for a tight budget
https://www.entrepreneur.com/article/226146
域動行銷2015年第一季台灣網路行動調查數據報告
http://www.clickforce.com.tw/newspaper/Report/2015Q1.pdf
ARO/MMX台灣社群媒體網站使用概況
http://www.dma.org.tw/upload/ResourceReport/20130913101003132.pdf
Google glass components cost only $80
http://www.alphr.com/news/388480/google-glass-components-cost-only-80 |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933010 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103933010 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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Files in This Item:
| File |
Size | Format | |
|---|
| 301001.pdf | 2115Kb | Adobe PDF2 | 697 | View/Open |
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