| Reference: | 一、 中文書目
數位時代(2013.9.2)< 數位行銷怎麼做？企業該知道 的重要統計數據>(原文：Joe Pulizzi(2013.6.15)。<Create Content Perfection With These 5 Essential Ingredients>
取自http://www.bnext.com.tw/article/view/id/29051
蘋果日報(2013年8月)。<台灣瘋臉書 全球第一>，取自http://www.appledaily.com.tw/appledaily/article/headline/20130821/35235891/
新媒體世代(民104年5月<「衛報實驗室」：《衛報》如何透過內容行銷，拓展數位廣告市場>摘錄自動腦雜誌(2015.5.21)【數位】《衛報》如何透過內容行銷，拓展數位廣告市場。取自http://www.brain.com.tw/News/RealNewsContent.aspx?ID=21788#ixzz3qrxGjXz4
黃貝玲(譯)(民98)。內容行銷塞爆你的購物車(原作者：Joe Pulizzi,Newt Barrett)。台北市：美商麥格羅希爾國際股份有限公司
黃營杉審閱(2001)，行銷學，Michael J. Etzel, Bruce J. Walker and William J.Stanton 著，台北：美商麥格羅．希爾國際股份有限公司台灣分公司。
李青芬(譯)(民104)。內容的力量(原作者：宗像淳)。台北市：台灣廣廈有聲圖書有限公司。
榮泰生(民89)。網路行銷：電子商務實務(133~138頁)。台北市：五南圖書出版。
天下雜誌(民96年8月)，379，123。取自蕭富峰(民98)。消費者行為(98頁)。台北市：智勝文化。
品牌癮(民104年11月)，TNS 數位化時代生活研究：世界即時通訊及社群媒體使用情形分析，取自http://www.brandinlabs.com/2015/10/15/tns-%E6%95%B8%E4%BD%8D%E5%8C%96%E6%99%82%E4%BB%A3%E7%94%9F%E6%B4%BB%E7%A0%94%E7%A9%B6%EF%BC%9A%E4%B8%96%E7%95%8C%E5%8D%B3%E6%99%82%E9%80%9A%E8%A8%8A%E5%8F%8A%E7%A4%BE%E7%BE%A4%E5%AA%92%E9%AB%94/
熊方瑜(民104年10月) 。內容行銷正夯！企業應考慮的6個發展趨勢。數位時代。取自http://www.bnext.com.tw/article/view/id/34118
顏理謙(民104年7月)。銀兩不夠沒關係，「社群」就是窮人的原子彈！。數位時代。取自http://www.7headlines.com/article/show/556412500
楊欣霖(民100年2月)。資策會~近七成社群網站使用者，天天造訪臉書。數位時代。取自http://www.bnext.com.tw/article/view/id/17379
浩騰媒體(2009)。淺談社群媒體行銷 Social Media Marketing，SMM。浩騰媒體9月號。上網日期2009年9月10日，取自http://www.slideshare.net/yesonline/200909-2183789
資策會創研所(民104)。2014-2015 台灣五百大廣告主媒體投資動向。取自http://yahoo-emarketing.tumblr.com/post/120516538421/mobiletrend
中國清華大學學生職業發展協會研究部(2011)。快速消費品調研報告。取自http://doc.mbalib.com/view/7e200c6fd3b3efcc32aa635bf12eb82b.html
祝鳳岡(民87年1月)。廣告策略之探研-系統建構觀點 。廣告學研究，第十集，41。
李姿慧、余尚恩、張亦騏、陳柏丞、陳震武。以統計初探消費者對品牌代言形象與購買意願之關係。68頁。
吳統雄(民74)。態度與行為研究的信度與效度－理論、反應、反省。民意學術專刊，夏季號，47-66。
洪一中、劉芳怡(2004年5月)。網路廣告價值與態度之關聯性研究。2004 科技整合管理國際研討會。
江秋君(民96年)。 擁擠知覺與促銷活動對衝動性購買之影響研究—以享樂性購物價值為中介變數(未出版之碩士論文)。國立交通大學，新竹市。
朱怡璇（民94年） 。 從個體的享樂與實用消費價值，探討廣告訴求呈現、產品功能屬性對廣告說服效果的影響－以科技產品為例(未出版之碩士論文) 。國立政治大學，台北市。
王敏玲(民100年)。部落格廣告對消費者的產品態度之影響(未出版之碩士論文)。國立高雄應用科技大學，高雄市。
吳國豪(民88年)。網際網路虛擬社群象徵互動之探索-以icr.hinet.net為例(未出版之碩士論文)。淡江大學，新北市。
王之佑(民101年)。故事衝突的程度對於品牌態度與信任的影響-產品種類的干擾效果(碩士論文)。取自http://thesis.lib.nccu.edu.tw/cgi-bin/gs32/gsweb.cgi/ccd=kl4WtX/record?r1=1andh1=2
林俊賢()。問卷設計典範之探索(未出版之博士論文)。長榮大學，台南市。
謝家琳(民97年)。實際研究中的問卷調查法，《組織與管理研究的實證方法》，陳曉萍、徐淑英、樊景立、鄭伯壎編著，臺北：華泰文化，179-198頁。
吳淑芳（民95年）。國外量表之兩階段翻譯及信、效度測試。護理雜誌，53（1），65-71頁。
姚虹(民103年)。閃光有理，性感無罪!性訴求廣告模特兒性別組合、產品類型對於消費願景與廣告效果之影響(碩士論文)。取自http://thesis.lib.nccu.edu.tw/cgi-bin/gs32/gsweb.cgi/ccd=kl4WtX/record?r1=1andh1=3
莊旻潔(民91年)。群體規範、認知、認同對產品態度與忠誠度的影響--以青少年之偶像崇拜行為為例(碩士論文)。取自http://thesis.lib.nccu.edu.tw/cgi-bin/gs32/gsweb.cgi/ccd=kl4WtX/record?r1=1andh1=4
郭怡吟(民101年)。搜尋結果之預期一致性與關聯性對關鍵字廣告效果之影響(碩士論文)。取自http://thesis.lib.nccu.edu.tw/cgi-bin/gs32/gsweb.cgi/ccd=kl4WtX/record?r1=1andh1=5
葉相億(民90年)。購併組合及品牌名稱對消費者態度之影響(碩士論文)。取自http://thesis.lib.nccu.edu.tw/cgi-bin/gs32/gsweb.cgi/ccd=kl4WtX/record?r1=1andh1=6
蔣佩勳(民96)。嗅覺線索與標的產品一致性對消費者態度及購買意願之影響 - 涉入程度與品牌概念之調節效果(碩士論文)。取自http://nccur.lib.nccu.edu.tw/handle/140.119/35017
蘇相穎(民96年)。產品類型與新奇屬性類型之產品不一致性對產品再認和態度的影響-以消費者創新性為調節變項(碩士論文)。取自http://thesis.lib.nccu.edu.tw/cgi-bin/gs32/gsweb.cgi/ccd=kl4WtX/record?r1=1andh1=9
施淳瑄(民90年)。台灣網路書店經營型態對服務品質、知覺風險、顧客行為意圖影響之探討(碩士論文)。取自http://thesis.lib.nccu.edu.tw/cgi-bin/gs32/gsweb.cgi/ccd=kl4WtX/record?r1=1andh1=10
朱顏(民102年)。社群媒體下的企業聲譽與國家形象建立：台灣的新模型(碩士論文)。取自http://thesis.lib.nccu.edu.tw/cgi-bin/gs32/gsweb.cgi/ccd=kl4WtX/record?r1=1andh1=11
丁千千(民98年)。產品類別和購買動機對價格記憶和網路購物行為之影響(碩士論文)。取自http://thesis.lib.nccu.edu.tw/cgi-bin/gs32/gsweb.cgi/ccd=kl4WtX/record?r1=1andh1=12
張新銳，張志喬(2004)。快速消費品的營銷渠道管理。河北科技大學經管學院，取自http://www.cqvip.com/read/read.aspx?id=10214512
群策整合行銷顧問公司(2014)。內容行銷如何做?取自http://www.slideshare.net/TeamPlan/ss-38480116
二、 英文書目
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