| Reference: | 一、英文部分
1. Alavi, M. and Carlson, P.(1992), "A Review of MIS Research and Disciplinary Development",
Journal of Management Information System, Spring, Vol. 8, No.4, pp.45-62.
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Thousand Oaks, CA: Sage.
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二、中文部分
1. 邱志聖（2010），策略行銷分析：架構與實務應用（三版），智勝文化。 |
