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    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/157549


    題名: 巨量資料對公共治理的影響—網路科技急速發展下「整合性輿情探索機制」的建構
    The Construction of “ the Integrated Public Opinion Detection Mechanism” under the Rapidly Developed Internet Technology
    作者: 黃東益;童振源
    貢獻者: 公行系
    日期: 2018-01
    上傳時間: 2025-06-25 13:09:13 (UTC+8)
    摘要: 回應性（responsiveness）是民主體制之下公共治理所追求的核心價值之一。為有效回應民眾需求，政府機關須透過各種不同的管道與技術探測公眾的價值、態度與偏好；其中，民意調查由於具備系統性、科學性及公正性等特質，已逐漸被廣泛運用於政府政策過程。然而，網路科技的急速發展對傳統民意調查模式產生衝擊，也創發出新興的民意調查工具與趨勢。因應如是發展，為資訊爆炸（Information Explosion）時代的民主治理，研發符合當代可行的整合性輿情探索機制，以精準掌握民意，作為施政依據，實為關鍵。本研究在整合性研究的主軸下，透過與國立政治大學選舉研究中心及預測市場研究中心的合作，並擬其他子計畫進行類似議題的網路巨量資料分析，選擇同樣的政策議題，以面訪、傳統市內電話調查、手機調查、網路調查、巨量資料以及未來事件交易等不同方式探討輿情，並進行比較，試圖建構策略性的組合，精準呈現整合性的輿情。鑒於國內外研究對於各種民意調查模式的結合運用雖有諸多討論，卻仍缺乏有效處理不同屬性調查結合之後所產生偏誤與問題的策略，本研究特別探討整合性輿情探索機制之品質檢核，希冀建立一套兼具調查品質與實務可行的整合性機制，能對於當前困擾學界及實務界的調查方法困境有所突破。此外，本研究之調查結果，也可作為子計畫四決策實驗中，供決策參考的外部輿情情境。
    Responsiveness is one of the core values which public governance has to attach great importance under the democratic regime. To be more responsive to the public, governments have detected public opinions through varieties of approaches and techniques. A public opinion survey has been widely conducted to the policy process of governments, for its systematic, scientific and impartial nature. However, public survey is challenged by the rapidly developed internet technology, accompanying new tools and trend. In the light of democratic governance in the age of information explosion, there arises the pressing need to integrate the varieties of public opinion surveys to detect public opinion more precisely. By conducting and comparing the diversity of public opinion detection approaches, including face-to-face surveys, telephone interviews, cell phone surveys, web-based surveys and new developed techniques such as Big Data analysis and prediction markets, this research aims to make a set of strategic composition and construct the integrated public opinion detection mechanism which could precisely detect public opinion. Even though many researches has discussed about how to use mix-model survey, there seems to be a lack of adequate strategies to solve the biases and problems when it is used. It is hoped that this integrated mechanism with high quality and applicability may resolve the insufficiencies of employing single survey methods for academia and practitioners.
    關聯: 科技部, MOST104-2420-H004-042-MY2, 104.08-106.07
    資料類型: report
    顯示於類別:[公共行政學系] 國科會研究計畫

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