 |
English
|
正體中文
|
简体中文
|
Post-Print筆數 : 27 |
Items with full text/Total items : 116918/147948 (79%)
Visitors : 66149935
Online Users : 533
|
|
|
Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/157803
|
| Title: | 小吃：將台灣夜市的靈魂帶到印尼
Xiao Chi: Bringing the Heart of Taiwan’s Night Market to Indonesia |
| Authors: | 許見理
Henry, Christian Abdiwijoyo |
| Contributors: | 吳文傑
Wu, Jack
許見理
Christian Abdiwijoyo Henry |
| Keywords: | 街頭美食
休閒餐飲
印尼烤麵包
雅加達
印尼
台灣
Street Food
Casual Dining
Ropang
Jakarta
Indonesia
Taiwan |
| Date: | 2025 |
| Issue Date: | 2025-07-01 15:00:24 (UTC+8) |
| Abstract: | Xiao Chi 是一個全新的休閒餐飲概念，致力於將台灣夜市的熱鬧氛圍帶入雅加達。其目標客群涵蓋華裔印尼人及更廣泛的在地消費者，主打鹹酥雞、臭豆腐、蚵仔煎與珍珠奶茶等台灣經典街頭小吃，並透過數位點餐系統提供便利的一站式用餐體驗。
本品牌靈感來自印尼的 Ropang 模式，強調平價定位、熱鬧社交氛圍與營業至深夜的特色。店面設計採開放式廚房與攤位形式，重現夜市的熱鬧街景。大多數食材將從當地取得，但關鍵調味料與特色原料仍將自台灣進口，以確保原汁原味。
在印尼台灣餐飲選擇相對有限的市場情況下，Xiao Chi 將填補此一缺口，並以正宗台灣美食的領導品牌為定位，朝向可擴展的連鎖經營模式於全國拓展。
Xiao Chi is a new casual dining concept bringing the vibrant experience of a Taiwanese night market to Jakarta. Targeting both Chinese Indonesians and broader local audiences, it offers popular street food like crispy fried chicken, stinky tofu, oyster omelets, and bubble tea, all in one convenient location with a digital ordering system.
Inspired by Indonesia’s Ropang model, Xiao Chi will focus on affordability, a lively social atmosphere, and late hours. An open kitchen and food stall-style setup will recreate the energy of a night market. While most ingredients will be sourced locally, key imports from Taiwan will preserve authentic flavors.
With limited Taiwanese dining options in Indonesia, Xiao Chi fills a market gap, aiming to lead in authentic Taiwanese cuisine and expand as a scalable restaurant chain nationwide. |
| Reference: | Badan Pusat Statistik Indonesia. (2024). Mid Year Population (Thousand People), 2022–2024. Retrieved from www.bps.go.id
Worldometers. (2025). Population of Indonesia (1950–2025). Retrieved from www.worldometers.info/world-population/indonesia
Statista. (2024). Population of Jakarta, Indonesia, 2014–2023. Retrieved from www.statista.com
Statista. (2024). Population Density of Indonesia 2025, by Province. Retrieved from www.statista.com
Jakarta Investment Center. (n.d.). Population Structure by Age. Retrieved from invest.jakarta.go.id
World Population Review. (2025). Indonesia Population by Ethnicity. Retrieved from worldpopulationreview.com
Statista. (2024). Countries With the Largest Overseas Chinese Diaspora 2023. Retrieved from www.statista.com
Taiwan Tourism Bureau. (2024). Night Markets of Taiwan. Retrieved from eng.taiwan.net.tw
Singapore Atrium Sale. (2024). Ropang: A Beloved Street Food in Indonesia. Retrieved from singaporeatriumsale.com.sg
Agriculture and Agri Food Canada. (2024). Foodservice Profile – Indonesia. Retrieved from www.agr.gc.ca
Daniel’s Food Diary. (2018). Din Tai Fung 鼎泰豐 – Original Store of World’s Most Famous Xiao Long Bao. Retrieved from danielfooddiary.com
Migrationology. (2014). Raohe Night Market: Must Eat Food When You Visit. Retrieved from migrationology.com |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
112933040 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112933040 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 304001.pdf | | 4248Kb | Adobe PDF | 0 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
著作權政策宣告 Copyright Announcement1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.
2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(
nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(
nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
