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| Title: | 「國際美學創意學院」商業計劃書
INTERNATIONAL ESTHETICS ACADEMY BUSINESS PLAN |
| Authors: | 廖必皓
Liao, Pi-Hao |
| Contributors: | 張瑜倩
Chang, Yu-Chien
廖必皓
Liao, Pi-Hao |
| Keywords: | 社會美學
形象管理
B型企業
Social esthetics
Image management
B Corporation(B Corp.) |
| Date: | 2025 |
| Issue Date: | 2025-08-04 13:01:46 (UTC+8) |
| Abstract: | 隨著全球經濟以及科技蓬勃發展，生活環境與民生需求水準也逐步提升，各型企業在商業全球化及國際化趨勢下，不但需要面對傳統商業競爭的挑戰，也開創出屬於新世代企業個人化的經營模式，企業與高階經理人除了需要有專業領域的硬實力，在形象創意與品牌塑造等軟實力的發揮上，也是需要積極培養的競爭力。品牌、形象這些不僅僅是侷限在 B2C 服務業才需要特別注意的項目，一般企業除了產品、服務、流程、管理，從企業標誌、工作環境，到員工的服裝儀容、個人形象、談吐應對，每個都是企業文化及個人風格的重要表徵，也是對外展現第一印象的關鍵點。
在馬斯洛（Abraham Maslow）需求理論中提到，審美與體驗美好是人類更高的需求層級，也是人類生活中幸福感的重要來源。在早期台灣社會與經濟環境速發展的情況下，加上「萬般皆下品，唯有讀書高」的教育觀念，深植在華人傳統文化中，導致現今中壯年世代的教育體制以及生活文化，缺乏創意思維與美學教育的培養，長久以來對個人、企業甚至到社會及產業發展方向，都產生相當程度的影響。我們認為台灣社會對於美學教育的重視程度仍有待提升，美學教育應日常生活中開始做起，並從小開始培育對於美學的基礎素養，讓大眾認識美學教育對個人發展與社會進步的重要性。
本論文書以「國際美學創意學院」商業計劃書為案例，將以 B 型企業理念文願景，以利眾力己的角度出發，並以「深度、永續、融合、創意」為概念，為相關禮遇專業人才，以及社會菁英在品牌形象塑造與生活美學領域，打造一個深度交流的知識平台，並向下紮根，為青少年學子，提供基礎美學教育以及啟發多元化創意的管道。除了協助塑造專業形象與優質工作環境，彰顯個人與企業獨特之品牌價值外，更期望能將美學融入在生活中，從每個人自我本身開始，發散至生活周遭與社會各個角落，提升整體生活品質與社會價值。
As the global economy and technology continue to thrive, standards of living and consumer expectations have likewise increase. In the face of globalization and internationalization, enterprises of all types must not only confront traditional forms of business competition but also adapt by developing new business models. In addition to possessing technical expertise, modern enterprises and senior executives must actively develop their soft skill particularly in the eras of creative expression, image-building and brand development to maintain competitiveness. The brand and image are no longer concerns limited to the B2C service industries, for all types of organizations, every element from corporate logos and work environments to employees’ attire and grooming, to personal image, manners and communication reflects corporate culture and individual style and shown the crucial role at the first impression to the outside world.
According to Maslow’s hierarchy of needs, the appreciation of beauty and the pursuit of esthetic experiences represent high level human needs, serving as essential sources of well-being and happiness in life. In the early stage of Taiwan’s rapid social and economic development, the traditional Chinese culture believes that “all professions are inferior, only studying is supreme” became deeply ingrained in the educational system. As the result, the current middle-age generation grew up within an environment that emphasized academic achievement over creativity and esthetic cultivation. This long-standing imbalance has significantly influenced not only individuals, but also corporate, societal, and industrial development. We believe that Taiwanese society still lacks sufficient emphasis on aesthetic education. Aesthetic literacy should be cultivated from an early age and integrated into daily life, enabling individuals to develop a foundation in aesthetics and recognize the value of aesthetic education in personal growth and social progress.
This paper presents the business plan for the “International Esthetic & Creative Academy,” as a case study, built upon the principles and vision of B Corporation philosophy. Guided by the core concept of “depth, sustainability, integration, and creativity,” the initiative aims to create a professional knowledge-sharing platform for elite professionals and social leaders in brand image development and lifestyle esthetics. At the same time, it seeks to establish a foundation for youth by offering esthetic education and fostering diverse creative inspiration from the early stage. Beyond helping individuals build professional image and enhancing high-quality work environments. We aspire the goal to integrate aesthetics into everyday life beginning at the individual and extending outward to families, communities, and society at large thereby improving the overall quality of life and contributing to social value. |
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
112932061 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112932061 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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