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| Title: | 以創新生態系的視角探索個人碳交易機制的發展—以螞蟻森林個案為例
Exploring the Development of Personal Carbon Trading Mechanisms from the Perspective of the Innovation Ecosystem: The Case of Ant Forest |
| Authors: | 吳俊煜
Eng, Jun-Ee |
| Contributors: | 柯玉佳
Ko, Yu-Chia
吳俊煜
Eng, Jun-Ee |
| Keywords: | 個人碳交易
創新生態系
螞蟻森林
Personal Carbon Trading
Innovation Ecosystem
Ant Forest |
| Date: | 2025 |
| Issue Date: | 2025-08-04 13:32:13 (UTC+8) |
| Abstract: | 近年來氣候變遷帶來的危害日益嚴峻，全球人民頻繁面臨氣候災難與環境風險等多重挑戰。儘管各國政府在國際會議上簽訂《巴黎協定》，並先前推動《京都議定書》及多項減碳工具，但整體減碳成效仍不足以達成2050年淨零排放的預期進度。
『個人碳交易』作為補足現行制度的創新模式逐漸受到重視，其核心目標在於透過民眾減碳行為的量化與激勵，引導全民參與碳治理。縱觀全球多項案例，如澳洲諾福克島碳健康評估與荷蘭拉赫地的CitiCap等案例，儘管制度理念前衛，卻普遍面臨規模受限、持續性不足等困境。有鑑於此，本研究以創新生態系的視角探索個人碳交易機制的發展樣貌以及建構歷程。
本研究以創新生態系的理論為基礎，結合Adner（2017）所提出的生態系四構面以及Dedehayir（2018）的創新生態系誕生期的角色分析作為分析架構。本研究採用個案研究法，並選擇支付寶旗下的『螞蟻森林』作為研究對象，深入分析其誕生過程及擴張策略。
研究結果發現，螞蟻森林的生態系四構面呈現豐富內容，螞蟻森林提供使用者多樣低碳行為與公益服務的選擇，且多元的供應商與互補者組成結構成為螞蟻森林能持續擴張的關鍵因素。此外，螞蟻森林的誕生期依賴多項外部環境提供的先決條件，其中阿里巴巴與支付寶作為螞蟻森林的母公司，提供了螞蟻森林在企業端與使用者端的資源串接，此結構性支援是推動螞蟻森林快速發展與擴張的關鍵因素。
In recent years, the impacts of climate change have become increasingly severe, with populations around the world frequently facing climate-related disasters and escalating environmental risks. Although governments have signed the Paris Agreement through international negotiations and previously implemented the Kyoto Protocol along with various carbon reduction instruments, the overall effectiveness of global mitigation efforts remains insufficient to meet the projected pathway toward net-zero emissions by 2050.
As a complementary mechanism to existing regulatory frameworks, Personal Carbon Trading (PCT) has gained attention for its innovative approach. By quantifying individual carbon reduction behaviors and introducing incentive structures, PCT aims to engage the public in carbon governance on a mass scale. However, despite the pioneering concepts of global pilot initiatives such as the Norfolk Island Carbon Health Evaluation Project (Australia) and CitiCap in Lahti (Finland), these programs have generally struggled with scalability and long-term sustainability. In response, this study adopts an innovation ecosystem perspective to explore the development dynamics and construction processes of PCT systems.
This research is grounded in the theoretical framework of innovation ecosystems, integrating Adner’s (2017) four ecosystem dimensions and Dedehayir’s (2018) role analysis during the ecosystem’s genesis phase. A qualitative case study method is employed, with a particular focus on “Ant Forest,” a personal carbon reduction platform under Alipay, to analyze its emergence and expansion strategies in depth.
Findings reveal that Ant Forest exhibits a well-structured and vibrant ecosystem across the four dimensions. The platform offers users a diverse range of low-carbon behavior options and public welfare services, while a broad and complementary network of suppliers and ecosystem partners is instrumental to its continuous expansion. Furthermore, the genesis of Ant Forest relied heavily on a set of enabling external conditions. Backed by its parent companies, Alibaba and Alipay, Ant Forest benefited from substantial resource integration on both the enterprise and user sides. This structural support has proven crucial to the platform’s rapid development and scalability. |
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World Bank. (2023). Record high revenues from global carbon pricing near $100 billion . World Bank. https://www.worldbank.org/en/news/pressrelease/2023/05/23/record-high-revenues-from-global-carbon-pricing-near-100-billion |
| Description: | 碩士
國立政治大學
科技管理與智慧財產研究所
111364137 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111364137 |
| Data Type: | thesis |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
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| 413701.pdf | | 2662Kb | Adobe PDF | 0 | View/Open |
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