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二、 網路文獻
iBuzz Research （2024），工藝與傳奇，口碑與傳承：威士忌品牌如何建立長期價值， https://www.i-buzz.com.tw/article/article?atype=brandranking&id=350，9月19日，擷取日期：2025年5月20號。
首阜企管顧問有限公司（2021）威士忌消費者行為喜好及品牌調查， https://www.cs-consult.com.tw/article/206，9月，擷取日期：2025年5月20號。
酒訊雜誌（2024）蘇格蘭威士忌產業2025年趨勢展望（上）：轉型期即將來臨！【WSD年度關鍵報告2】，https://ch-9.net/article/wOMTkCf1K5，12月12日，擷取日期：2025年5月20號。
LnData (2024)，2023-24 烈酒-威士忌產業消費趨勢報告，https://www.lndata.com/explore/trend-report/liquor-whisky-2024，10月29日，擷取日期：2025年5月20號。
KPMG. (2024, June). Understanding the whiskey market: How Irish whiskey producers are navigating evolving consumer preferences. Retrieved May 20, 2025, from https://assets.kpmg.com/content/dam/kpmg/ie/pdf/2024/08/ie-understanding-the-whiskey-market-2.pdf
Scotch Whisky Association. (2025, February 13). Scotch Whisky industry records £5.4bn global exports in 2024 amid ‘turbulent’ global trading conditions. Retrieved May 20, 2025, from https://www.scotch-whisky.org.uk/newsroom/2024-export-figures/
IWSR. (2023, November 23). Has premiumisation stalled? IWSR analyses the evolution of the premiumisation trend for total beverage alcohol in 2023. Retrieved May 20, 2025, from https://www.theiwsr.com/insight/has-premiumisation-stalled/
IWSR. (2025, February 24). Shifts in moderation strategies for beverage alcohol. Retrieved May 20, 2025, from https://www.theiwsr.com/insight/shifts-in-moderation-strategies-for-beverage-alcohol/ |
