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政大機構典藏 > 傳播學院 > 傳播學院傳播碩士學位學程 > 學位論文 > Item 140.119/158723

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/158723

Title:	從幽默到憤怒：探討負面政治迷因對情緒與政治參與之影響 From Humor to Anger: Exploring the Impact of Negative Political Memes on Emotions and Political Participation
Authors:	葉芸汝 Yeh, Yun-Ju
Contributors:	韓義興 Han, Yi-Hsing 葉芸汝 Yeh, Yun-Ju
Keywords:	政治迷因網路迷因負面迷因政治參與憤怒焦慮恐懼憤世嫉俗 Political memes Internet memes Political participation Anger Anxiety Fear Cynicism
Date:	2025
Issue Date:	2025-08-04 15:14:05 (UTC+8)
Abstract:	隨著政治迷因越來越受大眾歡迎，研究政治迷因如何影響人們的政治參與，成為政治傳播下日益重要的課題。本研究主要聚焦負面政治迷因，結合情緒認知動機關係理論與情緒智能理論，並綜合社會認同與認知功能等觀點，欲了解觀看負面政治迷因後，閱聽眾產生的負面情緒（憤怒、焦慮、恐懼）與憤世嫉俗的反應為何，而這些負面情緒又會如何影響後續政治參與意願。本研究使用線上實驗法，並採用2（迷因價性：低負面迷因、高負面迷因）X2（迷因主角：賴清德、侯友宜）的組間設計的實驗設計，選用2024年總統大選藍綠兩黨候選人相關迷因作為刺激物，觀察暴露在4組不同情境的受試者，其對憤怒、焦慮、恐懼、憤世嫉俗的感受為何，並且是否會進一步影響看完政治迷因後直接或間接政治參與意願。結果發現，觀看高負面政治迷因會增加負面情緒（憤怒、焦慮、恐懼），但意外的是，觀看高負面政治迷因並不會引發較強的憤世嫉俗。再者，較高的憤怒會降低直接政治參與意願，而越高的恐懼則會來帶越高的直接政治參與意願。本研究結果證實，負面政治迷因帶來的負面情緒確實會進一步影響政治參與。 As political memes gain popularity, understanding their influence on political participation has become crucial in political communication research. This study primarily focuses on negative political memes, integrating perspectives from Affective Intelligence Theory and Emotion-Cognition-Motivation Relations, along with Social Identity and cognitive functions. It aims to explore how viewing negative political memes influences audiences' emotional responses (anger, anxiety, and fear) and cynicism, and how these negative emotions subsequently affect political participation willingness. This study employed an online experimental method with a 2 (meme valence: low negative memes vs. high negative memes) × 2 (meme protagonist: Lai Ching-te vs. Hou Yu-ih) between-subjects design. Memes featuring the two major political party candidates from Taiwan's 2024 presidential election served as experimental stimuli. Participants were exposed to one of four experimental conditions to assess their experienced levels of anger, anxiety, fear, and cynicism, and to examine whether these emotional reactions influenced their intentions toward direct and indirect political participation after meme exposure. Results showed that highly negative political memes increased negative emotions (anger, anxiety, fear), however, unexpectedly, did not increase cynicism. Furthermore, higher levels of anger decreased direct political participation intentions, while higher levels of fear were associated with increased direct political participation intentions. The findings of this study confirm that negative emotions induced by negative political memes indeed further influence political participation.
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