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| 題名: | 空氣污染對外國觀光客來臺人數之影響
The Impact of Air Pollution on Foreign Tourists—Evidence from Taiwan |
| 作者: | 陳欣俞
Chen, Sin-Yu |
| 貢獻者: | 黃智聰
Huang, Jr-Tsung
陳欣俞
Chen, Sin-Yu |
| 關鍵詞: | 空氣污染
PM2.5
外國觀光客來臺人數
空間自我迴歸模型
Air Pollution
PM2.5
Number of Foreign Tourists
Spatial Autoregressive Model |
| 日期: | 2025 |
| 上傳時間: | 2025-09-01 15:08:22 (UTC+8) |
| 摘要: | 本研究以2013年至2020年間來自26個主要旅客來源國之追蹤資料為樣本，採用固定效果之空間自我迴歸模型（Spatial Autoregressive Model， SAR）進行實證分析，以探討空氣污染是否會影響外國觀光客來臺人數，並進一步分析鄰近國族之間是否存在空間相依性與外溢效果。
在變數設計上，本研究以各國來臺旅遊人數作為被解釋變數，主要解釋變數為各國空氣污染濃度，並納入人均國內生產毛額、匯率、消費者物價指數、老年人口比例及扶養比等控制變數，以全面評估各項因素對來臺觀光人數的影響。
本研究之實證結果顯示，空氣污染濃度與來臺旅遊人數呈現顯著正向關係，表示當一國空氣污染越嚴重，其居民赴臺旅遊人數會增加，顯示臺灣相對較佳的空氣品質對於高污染國族居民具有吸引力。外外，在其他控制變數方面，人均國內生產毛額、老年人口比例對來臺人數呈顯著正向關係，顯示經濟能力提升與相對成本降低有助於增加旅遊意願；而扶養比對來臺人數則呈顯著負向關係，表示族庭經濟負擔較高可能抑制出國旅遊的能力與意願。
本研究結論指出，空氣品質確為影響觀光客目的地選擇的重要因素之一，臺灣應持續提升環境品質並善用其聰相對環境優勢 作為行銷訴求，以強化對國際旅客的吸引力，進一步促進觀光產業的發展。
This study analyzes tracking data from 26 major tourist source countries (2013–2020) using a fixed-effects spatial autoregressive model (SAR) to examine the impact of air pollution on foreign tourist arrivals in Taiwan and the presence of spatial spillover effects across neighboring countries. The dependent variable is the number of inbound tourists by country, with air pollution concentration as the key explanatory variable, and controls including GDP per capita, exchange rate, CPI, elderly population ratio, and dependency ratio.
Results show that higher air pollution levels in source countries significantly increase their residents’ likelihood of visiting Taiwan, highlighting Taiwan’s relative air quality advantage. Additionally, GDP per capita and elderly population share positively affect inbound tourism, while a higher dependency ratio has a negative effect.
The findings suggest that air quality is an important determinant of destination choice, and Taiwan should capitalize on its environmental advantage to attract international tourists and foster tourism development. |
| 參考文獻: | 一、中文文獻
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Wang, Chien-Ming, Su-Lan Pan, Alastair M. Morrison, and Tsung-Pao Wu (2022), “The Dynamic Linkages Among Outbound Tourism, Economic Growth, and International Trade: Empirical Evidence from China.” SN Business and Economics, 2(169). https://doi.org/10.1007/s43546-022-00314-2. |
| 描述: | 碩士
國立政治大學
行政管理碩士學程
112921030 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0112921030 |
| 資料類型: | thesis |
| 顯示於類別: | [行政管理碩士學程(MEPA)] 學位論文
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