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| 題名: | 在巴拿馬的火山鎮建造永續住宅區的可行性研究
Feasibility Study on a Sustainable Residential Project in Volcan, Panama |
| 作者: | 衣瑪麗
Alvarez, Maria |
| 貢獻者: | 蔡政憲
Tsai, Chenghsien
衣瑪麗
Alvarez, Maria |
| 關鍵詞: | 永續
綠色工程
需求
供給
可行性
Sustainable
green construction
demand
supply
feasibility |
| 日期: | 2014 |
| 上傳時間: | 2015-06-01 11:03:09 (UTC+8) |
| 摘要: | 在巴拿馬的火山鎮建造永續住宅區的可行性研究
The thesis aims to determine the feasibility of building a sustainable community in the town of Volcan, province of Chiriqui, Republic of Panama.
There is a great opportunity to be pioneers in offering an environmentally friendly residential project in Panama, and to fill the void of tenders for the medium to high range of retirement residences and second homes in the province of Chiriqui.
After conducting a demand-side analysis, I determined that there are enough people that qualify as target market for the project in terms of age and income.
From the supply-side perspective, the sustainable nature of the project represents a low to moderate over cost, which will turn into savings for the final user in the long run. After estimating costs and calculating the profit margin, I concluded that the project could be profitable.
I will pursue a niche marketing strategy, targeting environmentally concerned college educated Panamanian and foreign residents, looking for a retirement or second home in the mountains, in harmony with nature.
By conducting a sensitivity analysis, I identified that the most relevant variable for the success of the project is the ability to sell the houses at the expected price. Therefore, it is mandatory to execute an effective marketing strategy in order to reach the potential customers, project the right image, and to raise awareness about the benefits of environmentally friendly development.
Finally, I conclude that the project is feasible and profitable, as long as an adequate marketing strategy is implemented. |
| 參考文獻: | Brealey, R., Myers, S., & Allen, F. (2011). Principles of Corporate Finance (Tenth edition ed.). New York: Mc Graw Hill.
Kotler, P. & Armstrong, G. (2012). Principles of Marketing (Fourteenth edition ed.). Edinburgh Gate, Harlow: Pearson Education.
Ratha, D., Monhapatra, S. & Silwal, A. (2011). Migration and Remittances Factbook 2011 (Second Edition ed.). Washington D.C.: The World Bank.
The World Factbook 2013-14. Washington, DC: Central Intelligence Agency, 2013. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/index.html
De Las Casas, R. (2011). Urbanismo Sostenible. In Camargo, M.I., Miranda, D. & Gezco. O. (Eds.), ConstruNoticias Del Caribe (Vol. 23, pp. 9-12). Barranquilla, Colombia: CamacolCaribe.
De Las Casas, R. (2011). Arquitectura Bioclimática, Sus Beneficios y Valores Agregados. In Camargo, M.I., Miranda, D. & Gezco. O. (Eds.), ConstruNoticias Del Caribe (Vol. 20, pp. 7-9). Barranquilla, Colombia: CamacolCaribe. |
| 描述: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933045
103 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0102933045 |
| 資料類型: | thesis |
| 顯示於類別: | [國際經營管理英語碩士學程IMBA] 學位論文
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