政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/76208
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 115790/146835 (79%)
造访人次 : 56934092      在线人数 : 390
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/76208


    题名: 商務旅館營運企劃書：以資訊系統建立顧客體驗與營運效率
    Business Plan for Hotel: Creating Customer Experiences and Management Efficiency by Information System
    作者: 陳鈺琪
    Jiravanichkul, Kamoltip
    贡献者: 鄭至甫
    Jeng, Don Jyh Fu
    陳鈺琪
    Jiravanichkul, Kamoltip
    关键词: 商務旅館
    商務旅客
    地點
    資訊系統
    QR code
    Business Hotel
    Business Travelers
    Location
    IT Management System
    QR code
    日期: 2014
    上传时间: 2015-07-01 14:50:46 (UTC+8)
    摘要: 商務旅館營運企劃書：以資訊系統建立顧客體驗與營運效率
    This business plan is about a privately run business hotel in Bangkok city, which is near the BITEC exhibition center area. It includes hotel summary, market analysis, strategy and implementation summary, and financial plan analysis. It is explicit that there has been a continual growth in the number of travelers coming to Thailand, and the trend is also happening to the number of businessmen, especially in Bangkok. Together with the beginning of free-trade economic community, Asean Economic Community (ACE), there will be a great potential for the demand of accommodations to grow. To start a business hotel in this industry at early stage is a great decision. With the special features of hotel guest rooms and amenities and hotel booking management system at a reasonable charge, we will target customers with lower level budget and break the existing luxury style business hotels in the Bangkok areas.
    Our value propositions are the outstanding IT management system to facilitate the business operation, and the strategic location which will create great experience and form long-term relationship with customers.
    參考文獻: - Business Travelers and Their Needs. Retrieved March 9, 2015, from World hotel marketing website, http://www.worldhotelmarketing.com/blog/business-travellers-and-their-needs/
    - Matt Alderton. (2013, April 3). Economy has changed business travel behavior, survey shows. Retrieved from www.successfulmeetings.com//news/research-and-white-papers/economy-has-changed-business-travel-behavior,-survey-shows/
    - Number of visitor. Retrieved May 28, 2015, from Tourism Authority of Thailand Intelligence Center website, http://intelligencecenter.tat.or.th:8080/apex/f?p=1:22:0::NO:::
    - The profile of arrival travelers categorized by purposes of travelling. Retrieved March 22, 2015, from Tourism Authority of Thailand Intelligence Center website, http://intelligencecenter.tat.or.th:8080/apex/f?p=1:7:0::NO:::http://intelligencecenter.tat.or.th:8080/apex/f?p=1:7:0::NO:::
    - iHotel Marketer. (2012, June 28). Categorized the purpose of business trip. Retrieved from http://www.ihotelmarketer.com/index.php?option=com_k2&view=item&id=184:business-market
    - The Traveler’s Road to Decision, Google and Ipsos MediaCT. (July 2012). How Travelers Use Online Sources for Travel Decision-Making. Retrieved from http://fredericgonzalo.com/en/ 2012/09/11/how-travelers-use-online-sources-for-travel-decision-making/

    - 10 Best Business Hotels in Bangkok. Retrieved ‎March 22, 2015, from bangkok.com website, http://www.bangkok.com/business-hotels.htm#promo
    - Choose your luxury hotel in Bangkok near BITEC. Retrieved 2015 March, 15, from Bangkok International Trade & Exhibition Centre website, http://www.bitec.co.th/hotel-app.php
    - American Society of Heating, Refrigerating and Air-Conditioning Engineers, Inc. (2003). Ventilation for Acceptable Indoor Air Quality. Retrieved from https://www.ashrae.org/standards-research--technology/standards-interpretations/interpretations-for-standard-62-2001
    - Lancaster G. and Massingham, L. (1988) Essentials of Marketing. Maidenhead, Berkshire, England. McGraw-Hill.
    - Smith, W. R. (1956). Product differentiation and market segmentation as alternative marketing strategies. Journal of Marketing.
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    102933053
    103
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G1029330533
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    053301.pdf3373KbAdobe PDF2424检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈