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| 題名: | 汽車召回事件對汽車銷售的影響─以中國為例
The impact of recall on car sales-The case of Chinese automobile market |
| 作者: | 鄭羽庭
Cheng, Yu Ting |
| 貢獻者: | 胡偉民
Hu, Wei Min
鄭羽庭
Cheng, Yu Ting |
| 關鍵詞: | 汽車召回
汽車銷售
中國 |
| 日期: | 2015 |
| 上傳時間: | 2015-10-01 14:24:07 (UTC+8) |
| 摘要: | 本文旨在評估召回效果，運用中國汽車工業協會數據中心的汽車銷售資料以及國家質檢總局缺陷產品管理中心的汽車召回公告資料，研究方法採用自然實驗方法中的差異中之差異法(Difference in Difference，簡稱DID方法)，估計汽車召回事件對於汽車銷售的影響、可能的外部效果。 |
| 參考文獻: | ”Auto recall and consumer recall: effects on sales,” Challenge.
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the impact on manufacturer’s image, consumer loyalty and purchase intention,” Journal of Product & Brand Management 18/2 106-114.
Rodney L. Carlson (2014)”Seemingly Unrelated Regression and the Demand for Automobiles of Different Sizes, 1965-75: A Disaggregate Approach,” The Journal of Business, Vol. 51, No. 2 (Apr., 1978), pp. 243-262.
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Shannon A. Bowen (2014)” Auto recall crisis, framing, and ethical response: Toyota’s missteps,” Public Relations Review (2014). |
| 描述: | 碩士
國立政治大學
經濟學系
102258005 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0102258005 |
| 資料類型: | thesis |
| 顯示於類別: | [經濟學系] 學位論文
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