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Items for Author "Chen, Kuan-Ju"
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Showing 51 items.
Collection
Date
Title
Authors
Bitstream
[企業管理學系] 會議論文
2020-05
Examining Consumers' Processing of Brand Personification Strategies through the Lens of Anthropomorphism
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2018-07
Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2018-06
Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Shan, Yan
[企業管理學系] 會議論文
2018
Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value
陳冠儒
;
Chen, Kuan-Ju
;
Chao, Chia-Tung
[企業管理學系] 會議論文
2018
When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives
陳冠儒
;
Chen, Kuan-Ju
;
Shan, Yan
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2017
Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism
陳冠儒
;
Chen, Kuan-Ju
[企業管理學系] 會議論文
2016
Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes
陳冠儒
;
Chen, Kuan-Ju
;
Kim, Jooyoung
[企業管理學系] 會議論文
2016
Understanding the effect of social television on TV banding: A uses and gratifications Perspective
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2015
Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2015
How Pinteresting! Exploring global brands’ visual brand identity strategies
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Sung, Yongjun
[企業管理學系] 會議論文
2015
Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Sung, Yongjun
[企業管理學系] 會議論文
2015
Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands
陳冠儒
;
Chen, Kuan-Ju
;
Phua, Joe
;
Pan, Po-Lin
[企業管理學系] 會議論文
2014
An empirical examination of viewers' TV show commitment and social TV uses in TV show-viewer relationships
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2014
Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation
陳冠儒
;
Chen, Kuan-Ju
;
Kim, Jooyoung
;
Lin, Jhih-Syuan
[企業管理學系] 會議論文
2013
Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement
陳冠儒
;
Chen, Kuan-Ju
;
Phua, Joe
[企業管理學系] 會議論文
2013
Critical political economy on social media: The power of audience
陳冠儒
;
Chen, Kuan-Ju
[企業管理學系] 會議論文
2013
Forgiving brand failures: The role of brand relationship commitment
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Sung, Yongjun
[企業管理學系] 會議論文
2013
Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Choi, Jung Hwa
;
Hahm, Jung Min
[企業管理學系] 會議論文
2013
A content analysis of replications in consumer behavior journals, 1992-2011
陳冠儒
;
Chen, Kuan-Ju
;
Bae, Soobin
;
Morgan, Stephen
;
Stevens, Stephanie
;
Hahm, Jung Min
;
Reid, Leonard N.
[企業管理學系] 會議論文
2013
The role of cultural identity in self-expressive identification on social media
陳冠儒
;
Chen, Kuan-Ju
[企業管理學系] 會議論文
2012
Evaluation of the theory of planned behavior
陳冠儒
;
Chen, Kuan-Ju
[企業管理學系] 會議論文
2012
Breaking tweets: Foreign correspondents’ uses of Twitter
陳冠儒
;
Chen, Kuan-Ju
;
Cozma, Raluca
[企業管理學系] 會議論文
2012
Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS
陳冠儒
;
Chen, Kuan-Ju
;
Koenitz, Harmut
;
Chen, Kuan-Ju
[企業管理學系] 會議論文
2011
Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity?
陳冠儒
;
Chen, Kuan-Ju
;
Cozma, Raluca
[企業管理學系] 期刊論文
2019-08
Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement
陳冠儒
;
Chen, Kuan-Ju
;
Cheung, Hoi Ling
[企業管理學系] 期刊論文
2019-03
Instagram使用動機對品牌參與之影響:以廣告價值為中介變數
陳冠儒
;
Chen, Kuan-Ju
;
趙家彤
;
Chao, Chia-Tung
[企業管理學系] 期刊論文
2019
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
陳冠儒
;
Chen, Kuan-Ju
;
Shan, Yan
;
Lin, Jhih-Syuan
;
林芝璇
[企業管理學系] 期刊論文
2018-08
Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations
陳冠儒
;
Chen, Kuan-Ju
;
Phua, Joe
;
Pan, Po-Lin
;
Chen, Kuan-Ju
[企業管理學系] 期刊論文
2017-12
Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses
陳冠儒
;
Chen, Kuan-Ju
;
Kim, Jooyoung
[企業管理學系] 期刊論文
2016-08
Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan
陳冠儒
;
Chen, Kuan-Ju
;
Phua, Joe
[企業管理學系] 期刊論文
2015-08
Would you be my friend? An examination of global marketers' brand personification strategies in social media
陳冠儒
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Choi, Jung Hwa
;
Hahm, Jung Min
[企業管理學系] 期刊論文
2012-05
What’s in a tweet? Foreign correspondents’ use of social media
陳冠儒
;
Chen, Kuan-Ju
;
Cozma, Raluca
[傳播學院] 會議論文
2019-01
How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance
林芝璇
;
Lin, Jhih-Syuan
;
Chen, Hsuan-Ting
[傳播學院] 會議論文
2019-01
Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation
林芝璇
;
Lin, Jhih-Syuan
[廣告學系] 期刊論文
2018-07
Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram
林芝璇
;
Phua, Joe
;
Lin, Jhih-Syuan
;
Limn, Dong Jae
[廣告學系] 期刊論文
2018-07
Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections
林芝璇
;
Lin, Jhih-Syuan
;
Himelboim, Itai
[廣告學系] 期刊論文
2018
Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty
林芝璇
;
Lin, Jhih-Syuan
;
Chen, Kuan-Ju
;
Sung, Yongjun
[廣告學系] 期刊論文
2017
Personality traits, motivations, and emotional consequences of social media usage
林芝璇
;
Lin, Jhih-Syuan
;
Lee, Yen-I
;
Jin, Yan
;
Bob, Gilbreath
[廣告學系] 期刊論文
2017
Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms
林芝璇
;
Jin, Yan
;
Lin, Jhih-Syuan (Elaine)
;
Gilbreath, Bob
;
Lee, Yen-I
[廣告學系] 期刊論文
2016-05
Social television: Examining the antecedents and consequences of connected TV viewing
林芝璇
;
Lin, Jhih-Syuan
;
Sung, Yongjun
;
Chen, Kuan-Ju
[廣告學系] 期刊論文
2015
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
林芝璇
;
Chen, Kuan‐Ju
;
Kim, Jooyoung
;
Lin, Jhih‐Syuan
[廣告學系] 期刊論文
2015
Would you be my friend? An examination of global marketers’ brand personification strategies in social media
林芝璇
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
;
Choi, Jung Hwa
;
Hahm, Jung Min
[廣告學系] 期刊論文
2014
Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships
林芝璇
;
Lin, Jhih-Syuan
;
Sung, Yongjun
[廣告學系] 期刊論文
2013
Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers.
林芝璇
;
Chu, Shu-Chuan
;
Lin, Jhih-Syuan
[廣告學系] 期刊論文
2013
To app or not to app: Engaging consumers via branded mobile apps
林芝璇
;
Kim, Eunice
;
Lin, Jhih-Syuan
;
Sung, Yongjun
[廣告學系] 期刊論文
2012
Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China
林芝璇
;
Chu, Shu-Chuan
;
Lin, Jhih-Syuan
[廣告學系] 期刊論文
2012
The interplay of culture and situational cues in brand evaluations
林芝璇
;
Sung, Yongjun
;
Choi, Sejung Marina
;
Lin, Jhih‐Syuan
[廣告學系] 期刊論文
2011
Stop playing with your food! A comparison of for-profit and non-profit food related advergames
林芝璇
;
Cicchirillo, Vincent
;
Lin, Jhih-Syuan
[廣告學系] 期刊論文
2011
Are you following me? A content analysis of TV networks’ brand communication on Twitter
林芝璇
;
Lin, Jhih-Syuan
;
Peña, Jorge
[廣告學系] 期刊論文
2011
Actual self vs. avatar self: The effects of social contexts on self-expression
林芝璇
;
Sung, Yongjun
;
Moon, Jang Ho
;
Kang, Mihyun
;
Lin, Jhih-Syuan
[廣告學系] 期刊論文
2010
Antecedents and consequences of cross-media usage: A study of a TV program's official web site
林芝璇
;
Lin, Jhih-Syuan
;
Cho, Chang-Hoan
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