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    政大典藏 >  Items for Type

    Items for Type "期刊論文"

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    Collection Date Title Authors Bitstream
    [企業管理學系] 期刊論文 2019-08 Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement 陳冠儒; Chen, Kuan-Ju; Cheung, Hoi Ling
    [企業管理學系] 期刊論文 2019-03 Instagram使用動機對品牌參與之影響:以廣告價值為中介變數 陳冠儒; Chen, Kuan-Ju; 趙家彤; Chao, Chia-Tung
    [企業管理學系] 期刊論文 2018-08 Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin; Chen, Kuan-Ju
    [企業管理學系] 期刊論文 2017-12 Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
    [企業管理學系] 期刊論文 2016-08 Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan 陳冠儒; Chen, Kuan-Ju; Phua, Joe
    [企業管理學系] 期刊論文 2015-08 Would you be my friend? An examination of global marketers` brand personification strategies in social media 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [企業管理學系] 期刊論文 2012-05 What’s in a tweet? Foreign correspondents’ use of social media 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [應用物理研究所 ] 期刊論文 2018-02 Conductance fluctuations in disordered 2D topological insulator wires: from quantum spin-Hall to ordinary phases 許琇娟; Hsu, Hsiu-Chuan; Kleftogiannis, Ioannis; Guo, Guang-Yu; Gopar, Victor A.
    [應用物理研究所 ] 期刊論文 2017-04 Topological phase transitions in an inverted InAs/GaSb quantum well driven by tilted magnetic fields 許琇娟; Hsu, Hsiu-Chuan; Jhang, Min-Jyun; Chen, Tsung-Wei; Guo, Guang-Yu
    [應用物理研究所 ] 期刊論文 2016-05 Electrically tunable spin polarization of chiral edge modes in a quantum anomalous Hall insulator Zhang, Rui-Xing; 許琇娟; Hsu, Hsiu-Chuan; Liu, Chao-Xing

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