政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/101606
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 112721/143689 (78%)
造访人次 : 49504286      在线人数 : 804
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/101606


    题名: 電視改革的第三人效果與新社會運動模式──以大高雄地區民眾意見調查為例
    其它题名: The Third-Person Effect and a New Social Movement Model in Television Reform:A Survey of Residents in Kaohsiung City and County
    作者: 陳志賢;陳志萍
    Chen, Chih-hsien;Chen, Lola C.P.
    关键词: 第三人效果;新社會運動;路徑分析;電視改革;電視的批判效能感
    the third-person effect;new social movement;path analysis;television reform;media efficacy
    日期: 2007-04
    上传时间: 2016-09-08 11:31:01 (UTC+8)
    摘要: 本研究主要目的是想瞭解大高雄地區居民對電視與電視改革行動的認知及評價，並探討第三人效果與其他可能影響因素。路徑分析發現：受訪者教育程度愈高、愈具備電視批判效能感、愈不認為電視對自己有太多負面影響、愈自認瞭解電視產業發展者、愈贊同媒體管制看法的民眾，就愈傾向支持電視改革。而單因子變異數分析則顯示，愈認為別人與自己都不太受電視負面影響者可能才是臺灣電視改革的主要支持群體。
    The study aims to understand how the residents in Kaohsiung city and county perceive and evaluate Taiwan’s television performance and reform. The third-person effect as well as other possible influential factors are also taken into account and empirically examined in a telephone survey. According to the statistical results of a path analysis, residents with a higher education, media efficacy, and regulatory views tend to support television reform. Contrary to the hypothesis of the third-person effect, the study argues that the less negative impacts on both themselves and others are presumed by those respondents, the more likely that they will support television reform. A new social movement model has been tested and suggested as a better approach to comprehend television reform in southern Taiwan.
    關聯: 新聞學研究, 91, 35-83
    Mass Communication Research
    数据类型: article
    显示于类别:[新聞學研究 TSSCI] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    91(p.35-83).pdf454KbAdobe PDF2188检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈