English  |  正體中文  |  简体中文  |  Items with full text/Total items : 88272/117759 (75%)
Visitors : 23393878      Online Users : 133
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103461
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/103461


    Title: 影音分享網站之個人印象管理研究
    Other Titles: The Study of Individual Impression Management in an Online Video Sharing Website
    Authors: 陳志萍
    Chen, Chih-Ping
    Keywords: 自我展演;印象管理;影音分享網站;網路民族誌;戰術
    Impression Management;Online Video Sharing Website;Netnography;Self-presentation;Tactic
    Date: 2012-01
    Issue Date: 2016-11-07 15:44:56 (UTC+8)
    Abstract: 影音分享網站的獨特性激發使用人口日趨成長,並帶領人們進入一場前所未有的自我展演與媒體消費革命。本文運用網路民族誌深入探討影音分享網站上自我展演影片,閱聽人運用哪些戰術經營管理個人網路印象。研究結果顯示,最常被運用戰術包括:模仿、神秘、惡搞、自我宣傳、反串。個人印象管理過程則呈現單一或混搭多種戰術的現象,展演者時而模仿時而神秘、時而惡搞時而宣傳自我理念、時而女扮男裝時而男扮女裝,將戰術發揮地淋漓盡致,並呈現試圖形塑之形象。
    With a spectacular growth, online video sharing websites seem to usher in a quiet revolution in people's self-presentation and media consumption. This paper employs Netnography to discuss what types of tactics the amateur individual employs onto online video sharing websites such as YouTube and how they present themselves to attract their online audiences. The results construct a taxonomy of individual impression management tactics: imitating, mystifying, kuso, self-promotion and gender-switching. Qualitative data analysis suggests while participants manage their individual online impression, engaging in different tactics or tactics in combination designed to create an ideal image. They fully observe, imitate, evaluate and adopt various tactics to count whether the ideal image should be fulfilled or not.
    Relation: 廣告學研究, 37, 79-104
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML337View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback