Reference: | 一、中文部分 1.司徒達賢,李宗和及高維新,「液化石油氣分銷商最適規模之研究」,中國行政第三十三期,民國71年5月。 2.行政院主計處,民國65.年台閩地區工商業普查報告:第六卷商業 3.行政院主計處,民國70.年台閩地區工商業普查初步報告。 4.行政院主計處,中華民國國民所得,民國70.年12.月。 5.余朝權,青年商店在食品零售業之定位研究,政大企管所碩士論文,民國67.年.6月。 6.陸民仁,經濟學,台北:正中書局,民國65.年。 7.許愷,台灣地區連鎖店經營管理之研究分析,文化企管所碩士論文,民國70.年6月。 8.郭婉容,個體經濟學,台北:三民書局,民國68.年。 9.郭午嶠,市場學,台北:正中書局,民國67.年。 10.張愛華,消費者商店印象之研究,政大企管所碩士論文 • 民國66年6月。 11.陳宏煜,青年商店及其連鎖經營之研究,政大企管所碩士論文,民國70.年6 月。 12.黃文宏,商店特徵與顧客行為之研究,政大企管所碩士論文,民國70.年6月。 13.黃劍虹:消費者對超級市場接受性之研究,政大企管所碩士論文,民國68.年6月。 14.經建會綜合計畫處,台灣經濟統計,民國73年3月。 15.楊必立,行銷學,台北:政大公企中心,民國56.年。 16.歐陽鍾惠,市場管理,台南:成大商學院,民國58.年。 17. Weldon J. Taylor & Roy T. Shaw ,( Marketing Cincinnati : South-Western Pub., 1963),鐘隆津譯,市場學,台北:復興書局,民國58.年。 1. Carman, James M. & Kenneth P. Uhl Philips and Duncan`s Marketing . Homewood: Richard D. Irvin, 1973. 2. Davidson, William R. "Changes in Distributive Institutions." Journal of Marketing, Jan. 1970, PP 7-8. 3. Dean, Joel. Managerial Economics. New Your: Prentice-Hall, 1951. 4. Doody, A. F. & w. R. Davidson. "Growing Strength in Small Retailing." Harvard Business Review, July-August 1964, PP.69-73. 5. Engel, Kollat & Blackwell. Consumer Behavior, New York: Holt, Rinehart & Winston, 1972. 6. Fisk, George. "A Conceptual Model for Studying Consumer Image." Journal of Retailing, Winter 1961-62 PP. 1-8. 7. Gould, V. P. & C. E. Ferguson Microeconomic Theory. Homewood : Richard D. Irvin, 1975. 8. Hall, William P. "Franchising-New Scope for an old Technique." Harvard Business Review, Jan.1964, P. 60. 9. Hunt, Shlby D.& John R. Nevin. "Full Disclosure Laws In Franchising: An Empirical Investigation." Journal of Market, April 1976, PP, 53-62. 10. Konopa, Leonard J. "What Is Meant by Franchise Selling." Journal of Marketing, April 1963, PP. 35-37. 11. Kunkell John H. & Leonard l.Berry. "A Behavior Conception of Retail Image. "Journal of Marketing, Oct. 1968, PP 21-27. 12. Martinean, Pierre. "The Personality of the Retail Store." Harvard Business Review, Jan.-Feb. 1958, P,47. 13. Moore, Frederick T. "Economies of Scale: Some Statistical Evidence." Quarterly Journal of Economics, May 1959, P.234. 14. Nevin, Edward, An Introduction to Micro-Economics, London: Croom Helm, 1973. 15. Nichols, J.P. Chain Store Manual, New York: Institution of Distribution 1973. 16. Tousley, Rayburn D. "Reducing Distribution Cost in the Grocery Field: A Case Study. " Journal of Marketing, April 1958, PP. 455-461. 17. Vickrey, W.S. "Economies and Diseconomies of Scale." Microstatistics, 1964, PP.177-182. 18. Wyckham, Robert G. "Consumer Image of Retail Iustitutious." Hand book of Marketing Research, New York: McGraw-Hill, 1974. 19. U.S. Department of Commerce. Franchising in the Economy: 1974-1976, Washington D.C.: Government Printing Office, 1977. 20. U.S. Bureau of Census, Department of Commerce. 1972 Census of Business: Retail Trade, Subject Report. 21. U .S. Federal Trade Commission. Chainstores: Growth and Development. 1932. 22. "The Fifty Largest Retailing Companies." Fortune, July 1976, PP. 210-211. |