| Reference: | 一、中文部份
A.書籍
1.林清山，心理與教育統計學（台北：東華書局，民國六十九年修訂版）。
2.黃俊英，行銷研究（台北：華泰書局；民國七十年）。
3.黃俊英，陳定國（編），企業應用技術大全（台北：大世紀企管顧問公司）。
4.陳定國、企業管理（台北：三民書局，民國七十二年）。
5.楊國樞等編，社會科學及行為研究法（台北：東華書局，民國六十七年）。
6.楊孝濚著，電視與電視問題，（台北：東吳大學社會學系社會研究中心，民國六十七年）。
B.期刊
1.豪一，「電視廣告一定要在黃金時段嗎？」，現代管理月刊三月號，現代關係出版社，民國七十三年。
2.余朝權，「從行銷傳播觀點談電視台的行銷策略」，現代管理月刊五月號，台北：現代關係出版社，民國七十三年。
3.吳智，評「心理與社會性變數對於女性化粧品購買及使用行為之影響」，行銷與經濟發展，台北：中華民國市場拓展學會，民國七十三年。
4 .________，「中華民國台灣人口統計季刊」，內政部編印，民國72秋季第九卷第三期，民國七十二年十二月出版。
C.論文
1.寇龍華，「當前國民價值觀念反行為模式的分析」（台北：教育部文化局調查報告，民國五十八年）。
2.高強華著，「我國研究生學術價值導向之研究」（台北：國立師範大學教育研究所碩士論文，民國六十八年），p.12.
3.陳以瑚，台北市民收看電視動機之研究，台北：國立政治大學新聞研究所碩士論文。民國71.。
4.任玉，家庭主婦收看電視連續劇動機之研究，台北：國立政治大學新聞研究所碩士論文。民國61.。
5.鄭銓泰著，「台北市已婚婦女生活型態與媒體接觸行為之研究」，（台北：國立台灣大學商學研究所碩士論文，民國七十年六月）。
6.胡哲生著，「電視觀賞者區隔分析」，（國立台灣大學商學研究所碩士論文，民國七十年六月）。
7.馬濟華，「電視觀眾區隔與電視節目偏好研究」（台北：國立政治大學企業管理研究所碩士論文，民國七十二年）。
9.張曉琴著，「台灣地區民眾收看電視綜藝節目的動機與行為之研究」（台北：國立政治大學新聞研究所碩士論文，民國七十二年）。
二、英文部份
1. Leon B. Schittnan and Lestie Lazar Kanuk, CONSUMER BEHAVIOR, 2th ed. (Englewood Cliffs, N.J. Prentice-Hall Inc 1978).
2. John B. Mckitterick, "What IS the Marketing Management Concept? " The Frontiers of Marketing Thought and Action (Chicago: American Marketing Association, 1957).
3. Theodore Levitt, "Marketing Myopia", Harvard Business Review, July-Angust 1960.
4. Peter F. Drucker, management: Tasks, Responsibility, Practices (New York: Harper 8 Row, 1973).
5. James F. Engel, Roger D. Blackwell and David T. Kollat, Consumer behavior 3th ed. New Jersey prentice-Hall the 1980), P.195.
7. Wind Y. "Issues and Advance in Segmentation Research, " Journal of Marketing Research, Vol XV (August, 1978), pp. 317-337.
8. Frank R. E. marketing segmentation (Englewood Cliffs, N.J. Prentice-Hall, Inc., 1972).
9. Yoram WinD "Issues and Advances in Segmentation Research" Journal of Marketing Research Vol. XV (August 1978), p.317-37.
10. J. Henry, Culture Against Man (N.Y. Random House, 1963), p.241.
11. C. Rogers, Freedom to Learn (1969), p.241.
12. P.E. Jacob, J. J. Funk and H. L. Schuchman, "Values and Their Function in Decision Making", Study of Social Values and Public Policy (Philadelphia: University of Pennsylvania, 1962).
13. R. M. William, "Individual and Group Values", The Annuals of the American Academy of Political and Social Science (1967):p.21.
14. W. A. Scott, Value and Organization (Chicago: Rand McNally, 1965), p.1.
15. George W. England. The Manager and His Values (Cambridge, Mass: Ballinger Publishing Company, 1975), P.1.
16. William. D. Guth and Renato Tagiuri; "Personal Values and Corporate Strategy, " Harrard Business Review Vol. 43 (Sept-Oct, 1965):p.124-125.
17. Patrick E. Connor and Boris W. Becker: "Values and the organization: Suggestion for Research," Academy of Management journal (Sept, 1975), p.551.
18. Klukhohn, "Values and Value Orientation in the Theory of Action-An Exploration in Definition and Classification, pp. 386-427.
19. Milton Rokeach: The Nature of Human Values ( New York: The Free Press 1973), p.
20. William Lazar, "Life Style Concepts and Marketing," in Stephen Greyser, ed. Toward Scientific Marketing (Chicago. AMA, 1963), pp. 140-151.
21. Wind Y. and P. E. Green, "Some Conceptnal, Measurement and Analytical Problem in Life Style Research", W. D. Wells ed. Life Style and Psychographics, (Chicago: America Marketing Association, 1974), pp. 97-126.
22. Joseph. T. Plummer, "The Concept and Application of Life Style Segmentation" Journal of Marketing, Vol. 38 (Jan, 1974), pp. 33-37.
23. Plummer, J.T. "The concept and Application of Life Style Segmentation," Journal of Marketing, Vol. 38 (Jan, 1974), pp. 33-37.
24. Well. W. D. "Psychographics: A critical Review ," Journal of Marketing Research, Vol, XII ( May, 1975), pp. 196-213.
25. Thomas P. Hustad and Edger A. Pessemier, "The Development and Application of Psychographic Life Style and Associated Activity and Attitude Measure," in William D. Wells, ed, Life and Psychographis (Chicago: AMA, 1974), p.37
26. William D. Wells, "Psychographics : A Critical Review," Journal of Marketing Research, Vol. X (May, 1975) : 196-197.
27. Hustad and Pessemier, "The Development and Application of Psychographic Life Style and Associated Activity and Attitude Measures," p .36.
28. Alan R. Andreasen, "Leisure, Mobility and Life Style Pattern," AMA Conference Preceedings ( Winter 1967), pp. 56-62.
29. Engel. Blackwell, and Kollat, Consumer Behavior, p.174.
30. Reynolds and Darden, "Construing Life Style and Psychographics," pp. 73-92.
31. Niles Howard, "A New Way To View Consumers", Dun’s Review (August 1981) : p.42-46.
32. Wind and Green, "Some Conceptual, Measurement , and Analytical Problems in Life Style Research," p.122.
33. Hustad and Pessemier, "The Development and Application of Psychographic Life Style and Associated.
34. Emanuel Demby, "Psychographics and from Whence It Came, " in William D. Wells, ed., Life Style and Psychographics (Chicago : AMA, 1974),p.22.
35. William D. Wells and Douglas J. Tigert, "Activities, Interests and Opinions," Journal of Advertising Research, Vol. 11. No .4 (August 1971) : 27-35.
36. Demby, D. "Psychographics and from Whence it came," W. D. Wells ed. Life Style and Psychographics, (Chicage : America Marketing Association, 1974), pp. 3-30.
37. Rubin, A.M. "Television use by children and adolescents. "Human Communication Research, 5:109-120.
38. McQuail, D., J. G. Blumler, and J. R. Brown 1972 "The television audience : a revised perspective." in D. McQuail (ed.) Sociology of Mass Communication. Harmondsworth : Penguin : 135-165.
39. Greenberg, B. "Gratification of television viewing and their correlated for British children," in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communication. Beverly Hills : Sage : 71-92. 1974.
40. Palmgreen, p., and "Uses and J.D. Rayburn II "Uses and gratifications and exposure to public television : a discrepancy approach" Communication Research, 6:155-179. 1979.
41. Rubin, A.M. "An examination of television viewing motivations." Communication Research, 8:141-167. 1981
42. Steiner, G. A. The people Look at Television : A study of Audience Attitude (N.Y. : Knopt, 1963.)
43. Bower, R. T. Television and the Public, (N.Y. Hott, Rinehart and Winston, Inc. 1973)
44. Frank, R. E. and M.G. Greeverg, The Public`s use of Television : Who watches and why, ( Beverly Hill, Calif : Sage Publication, Inc., 1980.)
45. J. Michael Munson and Shelby H. McIntyre, "Developing practical Procedures for the Measurement of Personal Values in cross-cultural Marketing", Journal of Marketing Research Vol. XVI (February 1979), 48-52.
46. Teresa Levitin, "Values" in John P. Robinson and Philip R. Shaver, ed. Measures of social Psychological Attitudes (Michigan : University of Michigan, 1973), p.547.
47. Guieford, J.P., Fundamental Statistics in Psychology and Education 4th ed., (New Yoke : McGram-Hill, 1965.)
48. Lee. J. Cronbuch, "Coefficient Alpha and the Internal Structure of Tets " Psychometrika, 16, No. 3, (Sep, 1951), pp. 297-234.
49. Peterson, Robert A. "Market Structuring by Sequential Cluster Analysis," Journal of Business Research, 2(July 1974), p.249-64. |
