| Reference: | 一、中文部份
1.工商徵信通訊社，市場與行情，第21期（69年9月22日），第60期（70年7月6日），第114期（71 年8月16日）。
2.中華徵信所，六十一年版TOP - 100，六十六年版TOP - 500，七十年版TOP - 500，七十一年版TOP - 500，七十二年版TOP - 500。
3.台電企劃處，台電月刊，72年9月份。
4.台灣證券交易所編，上市證券發行公司公開說明書合訂本，七十年，七十一年，七十二年。
5.台灣汽車世界雜誌社，台灣汽車世界月刊，第76期，72年8月20日。
6.行政院經建會編，自由中國之工業，第六十卷，第三期。
7.李明賢、鍾漢清著，生產管理實務與策略，清華管理科學圖書中心出版，民72年初版，PP. 425-441 。
8.劉水深著，產品規劃與策略運用，民70年初版，自印，P. 64。
9.劉振隆著，我國集團企業經營策略--BCG模式實證研究，民72年，政大企管所碩士論文，P. 98
10.經濟部工業，工業簡訊，民國69年--民國72年。
二、英文部份：
1. Abell, D.F. and John S. Hammond, Strategic Market Planning, Englewood Cliff, N. J. Prentice-Hall, 1979, P.16, P.177.
2. Barkdel, Hiram C., and Clyde E. Harris, "Portfolio Analysis And The Product Life Cycle", Long Range Planning,. Dec., 1982,. pp. 74-83.
3. Bloom, Paul. N., and Philip Kotler, "Strategies For High Market Share Companies", Harvard Business Review, Nov-Dec, 1975.
4. Boston Consulting Group, "The Product Portfolio", Perspectives, No. 66
5. Buzzell, R.D. and Frederik D. Wiersema, "Successful Share-Building Strategies, " Harvard Business Review, Jan-Feb, 1981, pp. 135-l44.
6. Buzzell, R.D., Bradley T. Gale and Ralph G. M. Sultan, "Market Share-A Key to Profitability", Harvard business Review, Jan-Feb, 1975, pp. 97-107.
7. Christen H. K., Arnold C. Cooper, and Cornelis A. Pek-luyver, "The Dog Business: A Re-examination", Business Horizons, Nov-Dec, 1982., pp. 12-18.
8. Fruhan, Jr.., W. E. "Pyrrhic Victories in Fights For Market Share", Harvard Business Review, Sep-Oct, 172, pp. 100-107.
9. Gelb, Betsy D., " Strategic Planning For The Under-Dog ", Business Horizon, Nov-Dec, 1982 pp. 8-11.
10. Grant, J. H. and W. K. King, The Logic of Strategic Planning, Little, Brown & Company, l982, p.59-6l.
11. Hamermesh, R.G., M. J. Anderson, Jr., and J. E. Harris, "Strategies for Low Market Share Business Harvard Business Review, May-June, 1978.
12. Hall, W. K. , "Strategies In A Hostile Environment ", Harvard Business Review, Sep-Oct, 1980, pp. 75-85.
13. Hedly, B., "Strategy And The Business Portfolio ", Long Range Planning, Feb., 1977, p.12.
14. Kotler, philip, Marketing Management: Analysis, Planning, And Control, fourth Edition, 民國69年，東南書報社，台北，PP.77-78 , P.353.
15. Lambrix, Robert J. and Surrenara S. Singhvi, "A Portfolio Management Approach To Improving Profitability ", Managerial Planning, Nov-Dec, 1982, pp. 13-18.
16. Naylor, T. H., J. M. Vernon, K. L. Wertz, Managerial Economics :Corporate Economics And Strategy, 1983,華泰翻印版，PP.370-372.
17. Saaty, T. L. "A Scaling Method For Priorities In Hierachical Structures", Journal of Mathematical Psychology, June, 1977, pp. 234-281.
18. Schoeffler, S., etc., "Impact Of Strategic Planning On Profit Performance", Harvard Business Review, Mar-Apr , 1974, pp. 137-145.
19. Wind, Y. J., Product Policy: Concepts, Methods and Strategy, Addison Wesley, 1982, pp. 108-110,115-117.
20. Wind, Y. J. and Vijay Mahajan, "Designing Product And Business Portfolio", Harvard Business Review, Jan-Feb, 1981, pp. 155-165.
21. Wind, Y. J. and H.J. Claycamp, "Planning Product Line Stragegy: A Matrix Approach", Journal of Marketing, Jan, 1976, pp. 2-9. |
