| Reference: | 一、中文部份
1.丁虹著，民營企業經理人員價值觀與生活型態之研究，政大企研所碩士論文，民國72年。
2.林清山著，多變項分析統計方法，東華書局，民國69年。
3.李展福著，台灣區罐頭食品消費行為之研究，政大企研所碩士論文，民國60年。
4.陳定國著，現代行銷學，上、下册，華泰書局，民國66年。
5.陳麗秋著，心理與社會性變數對女性化妝品購買及使用行為影響之研究，台大商學研究所碩士論文，民國72年。
6.黃俊英著，行銷研究：管理與技術，華泰書局，民國70年。
7.張曉春著，現代社會中都市家庭主婦的角色，中央研究院民族學研究所集刊，民國63年，第37期，頁39-81。
8.張愛華、吳美倫合著，婦女生活型態的消費行為之研究，東吳大學建教合作研究論文，民國69年。
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10.楊曉莉著，台北市市民照相機之購買及使用行為研究，台大商學研究所碩士論文，民國70年。
11.鄭銓泰著，台北市已婚婦女生活型態與媒體接觸行為之研究，台大商學研究所碩士論文，民國70年。
12.謝秀芬著，現代婚姻生活中婦女的角色結構分析，人與社會，民國67年，第5卷第6期，頁19 - 24。
二、英文部份
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