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    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/105098
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/105098


    Title: 你搞懂整合行銷傳播了嗎?看Tom Duncan所謂的IMC
    Authors: 張郁敏
    Keywords: 整合行銷
    Tom Duncan;IMC
    Date: 2005-07
    Issue Date: 2016-12-19 16:08:00 (UTC+8)
    Abstract: 開授整合行銷傳播這幾年來,每學期都採用不同的教科書,每本教科書都有其優缺點,好的書本多處讓人眼睛為之ㄧ亮、沉浸在頓悟的快感中;不好的教科書讓讀者抓破頭皮都不知其所云,不僅苦了老師,更苦了學生。Duncan一直是我蠻注意的一個學者,他在整合行銷傳播領域中不斷提出創見,這幾年來持續看他的著作,發現他不斷地修改自己的論述,在他不斷的進步下,我們這些後學也跟隨他的腳步,對整合行銷傳播有更清楚地認識。
    Relation: 廣告學研究, 24,109-112
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

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