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    題名: 概觀全球奢侈品產業中之個人物品以及中國消費者對奢侈品品牌的態度
    Overview of the global personal goods luxury industry and chinese consumer attitudes towards luxury brands
    作者: 韓艾卡
    Henao, Erika
    貢獻者: 白德傑
    Brodowsky, Glen
    韓艾卡
    Henao, Erika
    關鍵詞: 奢侈
    個人商品
    中國消費者
    優惠
    Luxury
    Personal goods
    Chinese consumers
    Premium
    日期: 2017
    上傳時間: 2017-07-03 14:40:16 (UTC+8)
    摘要: The luxury industry is one of the most powerful and solid industries of all times. In 2015, it surpassed €1 trillion in retail sales value, increasing year after year with a constant growth rate around 5% at constant exchange rates. However, the luxury goods market found a slowdown in its growth, national economies started to recover step by step after the 2008-09 economic crisis and the market keeps attracting wealthy Chinese tourist's. Indeed, they bought half of the luxury goods sold in 2015.

    The purpose of this thesis is to understand the Global personal luxury goods evolution over the years and the increasing role of Chinese consumers who fuel its continued growth. It provides an historical overview, summarizes the economic analysis of the industry, and includes a literature about the motivations of Chinese luxury purchases.
    參考文獻: Books
    Cult of Luxury, 2006 - Radha Chadha
    Inside Chinese Business, 2001 - Ming-Jer Chen
    La Chine et Le Luxe, 2008 - As Jacqueline Tsai
    The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 2009 - Bastien and Kapferer
    Luxury, lies and marketing”, 2010 - Marie-Claude Sicard, author of “
    Scholars Work

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    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    105933062
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G1059330621
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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