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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/116409
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/116409

    Title: Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms
    Authors: 林芝璇
    Jin, Yan
    Lin, Jhih-Syuan (Elaine)
    Gilbreath, Bob
    Lee, Yen-I
    Contributors: 廣告系
    Date: 2017
    Issue Date: 2018-03-21 17:35:11 (UTC+8)
    Abstract: How to engage stakeholders effectively with different social media platforms is an important topic in strategic communication research. Grounded in uses and gratifications theory, consumption emotion theory, and temporal orientation framework, this study conducted an online survey among social media users in the United States (N = 940) to examine how individuals’ motivations, emotions, and temporal orientations in social media use might differ by multi-platform usage groups (i.e., Facebook+Instagram users vs. Facebook+Pinterset users). Our findings indicate that Facebook+Instagram users focus more on self-status seeking and entertainment, while Facebook+Pinterest users are more information-seeking driven and future-oriented. In addition, more optimism is detected among Facebook+Pinterest users. Implications for strategic communication theory development as well as insights for organization-stakeholder engagement on social media are discussed.
    Relation: International Journal of Strategic Communication, Vol.11, pp.115-132
    Data Type: article
    DOI 連結: https://doi.org/10.1080/1553118X.2017.1285769
    DOI: 10.1080/1553118X.2017.1285769
    Appears in Collections:[廣告學系] 期刊論文

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