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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/116411
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/116411


    Title: Stop playing with your food! A comparison of for-profit and non-profit food related advergames
    Authors: 林芝璇
    Cicchirillo, Vincent
    Lin, Jhih-Syuan
    Contributors: 廣告系
    Date: 2011
    Issue Date: 2018-03-21 17:35:16 (UTC+8)
    Abstract: In response to the rising rate in childhood obesity and the increasing number of child-targeted interactive games employed by food marketers and health advocates, this study examined food-related advergaming content for for-profit and non-profit organizations' web sites. The authors conducted a content analysis of 80 interactive games (40 for-profit and 40 non-profit). The results showed differences in the interactive-gaming genre types employed by non-profit and for-profit organizations. This research adds considerably to the literature about the ways in which children learn healthy food habits/behaviors. Managerial and practical implications are provided to address the need to advance socially responsible methods for organizations.
    Relation: Journal of Advertising Research, Vol.51, No.3, pp.484-498
    Data Type: article
    DOI 連結: https://doi.org/10.2501/JAR-51-3-484-498
    DOI: 10.2501/JAR-51-3-484-498
    Appears in Collections:[廣告學系] 期刊論文

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