English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 111321/142230 (78%)
Visitors : 48415509      Online Users : 711
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/124298


    Title: 從社會企業的角度檢視公廣集團的困境與挑戰－一個整合性論點的提出
    The Challenges of Taiwan Broadcasting System as a Social Enterprise: A Holistic Perspective
    Authors: 秦琍琍
    Chin, Li-Li
    Contributors: 廣播與電視
    Keywords: 公廣集團;企業文化;社會企業;非營利組織
    Taiwan Broadcasting System;corporate culture;social enterprise;nonprofit organization
    Date: 2009-06
    Issue Date: 2019-07-15 11:00:12 (UTC+8)
    Abstract: 從在1998年正式開播的「公共電視台」，到2006年陸續納入華視、原民台與客家電視台而成的「公共廣電集團」，這一路走來儘管台灣社會已普遍接受與認知到公共媒體的必要與重要性，但公廣集團能對台灣社會所發揮的功能卻仍然有限，這樣的現象似乎指出了一個值得台灣社會與公廣集團共同深思的問題－「為何公共媒體在台灣的運作無法有效的發揮其功能？」針對此一問題，本研究擬跳脫歷年來相關研究單位從政策法規、公共化媒體的概念，以及媒體組織經營管理等面向的論述脈絡，轉而從非營利組織與社會企業的概念，來檢視與分析台灣公共廣播電視集團的困境、挑戰與契機。企盼經由此一概念與視野的提出，一方面能整合前述單一論點的不足，進而建構一個全觀與系統性的參考架構，以彌補現今相關知識的不足；亦希望能在數位時代下的台灣媒體環境中，幫助公廣集團透過社會企業的精神與運作模式，以突破目前的實務困境。
    Viewing Taiwan Broadcasting System as a Social Enterprise, this study examined the challenges that TBS faced during its merger period. From the holistic perspective, this study employed qualitative research methods to investigate TBS`s operation in various dimensions. In the end of this article, suggestions were made: (1) to achieve financial empowerment to further its social goals; (2) to mange leadership communication to transform organizational culture; and (3) to emphasize business strategies and social marketing to enhance its social influence.
    Relation: 廣播與電視, 30, 59-98
    Data Type: article
    Appears in Collections:[亞洲廣電與新媒體研究 (原名：廣播與電視)] 期刊論文

    Files in This Item:

    File Description SizeFormat
    11.pdf1154KbAdobe PDF2299View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback