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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/12535


    Title: A Cross-Cultural Assessment of the Satisfaction Formation Process
    Authors: Richard A. Spreng;邱志聖
    Chiou,Jyh-Shen
    Keywords: Consumer attitudes;Consumer behaviour;Customer satisfaction;Taiwan;USA
    Date: 2002
    Issue Date: 2008-12-03 13:56:52 (UTC+8)
    Abstract: Consumer satisfaction continues to be an important area of both academic research and managerial interest. Yet most satisfaction research has utilized US subjects to develop and test satisfaction theory. The purpose of this research is to test the basic disconfirmation of expectations model in a very different culture than the USA, and compare the results to a matched sample of subjects in the USA. Specifically, a sample of student subjects from Taiwan is compared to a sample of student subjects in the USA. The results indicate support for the generalizability of the model in this Asian culture.
    Relation: European Journal of Marketing, 36(7), 829-839
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1108/03090560210430827
    DOI: 10.1108/03090560210430827
    Appears in Collections:[國際經營與貿易學系 ] 期刊論文

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