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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/29963
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/29963


    Title: 技術能力、行銷能力與組織績效關係之研究
    Authors: 莊博文
    Chuang, Po-Wen
    Contributors: 賴士葆
    林震岩



    莊博文
    Chuang, Po-Wen
    Keywords: 技術能力
    行銷能力
    環境變動性
    中小企業
    Date: 2004
    Issue Date: 2009-09-11 16:57:21 (UTC+8)
    Abstract: 對於台灣經濟之發展歷程而言,中小企業扮演著非常關鍵之角色,其彈性及滲透力可說是台灣經濟奇蹟的原動力,而對於中小企業而言,行銷及技術是相當主要的企業功能,近來由於台灣整體環境變遷迅速,在具有高度不確定之環境中,企業如何以其行銷及技術功能形成競爭優勢,進而創造卓越之組織績效,是台灣中小企業應關心之主要課題。
    本研究由組織之技術與行銷能力出發,以其為主要之變項,研究其與組織績效間之關係,此外更導入環境之不確定性,包含技術與市場變動性,探討其對於技術、行銷能力與組織績效間之關係是否將產生影響,亦即組織能力、環境變動性及組織績效間之交互影響關係。
    本研究針對台灣地區106家中小企業進行問卷調查研究,經過實證分析,其結果顯示:
    1、技術與行銷能力對於組織績效均有正向影響。
    2、技術能力與組織績效間之關係,將受到技術變動性之影響。
    3、技術能力與組織績效間之關係,不受市場變動性之影響。
    4、行銷能力與組織績效間之關係,不受技術變動性之影響。
    由研究結果發現,組織能力、環境變動性與組織績效間具有交互影響關係,因此對於組織而言,在策略制訂上,應將內在能力與外在環境一併納入考量,藉由能力與環境之密切結合,創造競爭優勢,獲取卓越之組織績效。
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    Description: 碩士
    國立政治大學
    企業管理研究所
    92355010
    93
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0923550101
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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