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    题名: 創業導向與寬裕資源對於中小企業經營績效之影響
    Influences of entrepreneurial orientation and slack resource on the performance of small and medium-size businesses
    作者: 郭于鼎
    Kuo, Yu Ting
    贡献者: 賴士葆
    林宏遠
    郭于鼎
    Kuo, Yu Ting
    关键词: 創業導向
    寬裕資源
    策略性規劃
    經營績效
    中小企業
    日期: 2007
    上传时间: 2009-09-11 17:01:38 (UTC+8)
    摘要: 本研究採用「策略-結構-績效典範」的觀點作為研究架構的基礎。在這樣的觀點下，組織的經營策略需與結構配合才能創造出最好的營運績效(Miller and Friesen,1982;Miles and Snow,1978 ; Mintzberg,1973)。本研究以台灣的中小企業為主，探討創業導向透過對組織寬裕資源及策略性規劃的影響，是否會進一步為中小企業事業績效帶來成長。
    本研究採用問卷調查的方式，針對台灣1353個中小企業發放問卷，共計回收182份，回收率13.46%。
    本研究結果發現：
    1.創業導向策略會影響組織寬裕資源
    2.創業導向策略會影響策略性規劃活動
    3.組織寬裕資源不一定會影響組織經營績效
    4.策略性規劃活動會影響組織經營績效
    企業的創業導向策略對於組織寬裕資源及策略性規劃活動產生正向關係，組織寬裕資源不一定會與組織經營績效產生正向關係，策略性規劃活動對於組織經營績效產生正向關係。
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    賴進芎(民國93年)，「傳銷業創業導向、競爭策略、組織文化與產業環境對組織績效的影響之研究-以台灣多層次傳銷業為例」，南華大學管理科學研究所未出版碩士論文
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    描述: 碩士
    國立政治大學
    企業管理研究所
    95355014
    96
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0953550141
    数据类型: thesis
    显示于类别:[企業管理學系] 學位論文

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