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    政大機構典藏 > 傳播學院 > 廣告學系 > 學位論文 >  Item 140.119/33109
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/33109


    Title: 從產品知識與說服知識的差異,探討比較式手法對閱聽人廣告態度的影響
    一個中介模式的驗證
    Authors: 黃聖哲
    Huang,Sheng Jer
    Contributors: 張卿卿
    Chang,Ching Ching
    黃聖哲
    Huang,Sheng Jer
    Keywords: 產品知識
    說服知識
    操弄意圖推論
    比較式
    廣告手法
    廣告態度
    信念
    閱聽人
    Knowledge
    Persuasion
    Tactic
    attitude
    PKM
    Date: 2002
    Issue Date: 2009-09-17 15:31:46 (UTC+8)
    Abstract: 首先我要譴責你!就是你!正在看這本論文打算印這篇摘要的你!
    我知道你懶得看完整本論文,所以只想印這篇摘要應付了事,
    哈!我偏不寫,看你怎麼辦?!

    其實這篇論文整本都是精華,字字珠璣,是無法摘要的。
    Reference: ◆林建煌、林育聰(1993):〈比較性廣告之比較方式對廣告效果之影響〉,《廣告學研究》,1:33-65。
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    ◆黃聖哲(2002):〈政治大學學生媒體使用行為之調查〉,排印中。
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    Description: 碩士
    國立政治大學
    廣告研究所
    89452012
    91
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0089452012
    Data Type: thesis
    Appears in Collections:[廣告學系] 學位論文

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