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    Title: 台灣農業科技商品化之經營模式研究
    The Research on Business Model of Commercialization of Agricultural Technology in Taiwan
    Authors: 黃燦文
    HUANG,TSAN-WEN
    Contributors: 徐小波
    黃燦文
    HUANG,TSAN-WEN
    Keywords: 農業科技
    農業技術
    商品化
    經營模式
    商業模式
    智慧財產
    Agricultural Technology
    Commercialization
    Business Model
    Intellectual Property
    Date: 2005
    Issue Date: 2009-09-17 18:42:43 (UTC+8)
    Abstract: 在現今以知識經濟為主的世界經濟潮流之下,尋求高附加價值的產業經營模式,已經成為各國政府與各類產業致力追求的目標。台灣的傳統農業以生產、銷售農產品為主,根據近幾年來的經濟統計資料和經濟發展趨勢都顯示,其所能創造的經濟價值已經相對低微;且在整體經濟環境改變之後,並未善用所擁有的知識、技術為產品注入較高的附加價值,以致使台灣的優質農產品淪為激烈競爭下的相對弱勢,實屬可惜。在遭受如此不利的衝擊、處於充滿挑戰的環境之下,台灣的傳統農業必須有所覺醒與改變。以台灣所具備的優勢農業科技研究條件,並擁有大量且優秀的農業技術為基礎,由生產農產品的傳統農業,進一步發展為以經營、管理、運用農業科技為主的知識型農業,將成為台灣傳統農業尋求轉型以及未來發展機會的重要契機。
    要發展以經營、管理、運用農業科技為主的知識型農業,則必須先進行農業科技的商品化;農業科技能否成功地商品化並成功地銷售,乃至於進一步成功地產業化,其是否具備良好的經營模式設計將會是重要的關鍵。唯有具備良好的經營模式,農業科技才有機會成功地商品化,商品才能夠成功地進入市場,進而成功地建立市場地位,也才可能成功地進行產業化。
    本研究即以農業科技商品化之經營模式為研究題目,探討台灣在發展農業科技商品化時,其經營模式之設計與需關注之重要議題。本研究共分為六章,依序為序論、文獻探討、台灣對農業科技之管理與運用現況、台灣發展農業科技商品化之挑戰與未來、農業科技商品化之個案研究、結論與建議;藉由以上各章節主題的安排,對研究題目與研究議題進行深入的探討。本研究除就現況進行分析與鋪陳相關理論外,另以個案研究驗證所述理論,以期對台灣農業科技商品化之經營模式規劃有深入的學習與瞭解。
    Presently, the Knowledge-Based Economy is the main trend of the world economy. Under the circumstances, to seek business models with high added value is the major job that each of governments and enterprises must do. The main activity of Taiwan’s traditional agriculture is to produce and sell agricultural products. According to the presentation of world’s economic trend and economic statistical data, the economic value of Taiwan’s traditional agriculture is very low. And after the change of economic conditions in Taiwan, we never add high value to agricultural products with our business experience and agricultural technology.
    Unfortunately, Taiwan’s excellently agricultural products become victims in this intensely commercial competition. In order to avoid the unfavorable environment and competition, we have to make some change in Taiwan’s traditional agriculture. There are advantaged conditions of agricultural research and a lot of excellently agricultural technology in Taiwan. So to develop the Knowledge-Based Agriculture, that it means to apply, to manage, and to operate the agricultural technology in agricultural operation, is the major way and opportunities that we can do to transform Taiwan’s traditional agriculture.
    If we want to develop the Knowledge-Based Agriculture, we have to commercialize our agricultural technology first. I think that the good business models will become the key points to influence the successful commercialization of agricultural technology and successful sale of technology-products. If we do not have good business models, we cannot commercialize the agricultural technology successfully, and cannot sell technology-products into markets, and cannot develop the industrialization of agricultural technology.
    The title of this research is “The Research on Business Model of Commercialization of Agricultural Technology in Taiwan.” I want to study the design of business models and some important subject matter of the commercialization of agricultural technology in Taiwan. There are six chapters in this research, and these are Ch.1 Introductions, Ch.2 Probing for Previous Documents, Ch.3 The Present Circumstances of Application and Management of Agricultural Technology in Taiwan, Ch.4 The Challenges and Opportunities of Commercialization of Agricultural Technology in Taiwan, Ch.5 The Case Study on Commercialization of Agricultural Technology, Ch.6 Conclusions and Suggestions.
    I will study the subject matter and concerns of this research deeply in the light of the chapters’ order. In this research, I will complete the work by analyzing present circumstances, explaining and illustrating related theories, testing and verifying theories by case study. I want to get deep learning and understanding in the design of business models of commercialization of agricultural technology in Taiwan through this research.
    Reference: 壹、中文書目
    1. 行政院農業委員會,2003年12月,台灣農業科技發展策略規劃報告書,140頁。
    2. 李紅曦,2004,農業科技研發成果管理運用制度之檢討分析及改進建議,經濟部跨領域科技管理研習班國內受訓報告,18頁。
    3. 李紅曦、柯勝智,2005,農業科技商品化之發展現況與推動擬議,農業生技產業季刊,1期,45-51頁。
    4. 吳惠卿,2001,農業研究機構知識創造與知識分享意願之研究—以行政院農業委員會農業試驗所為例,國立中興大學農業推廣教育研究所碩士論文,82頁。
    5. 周延鵬,2003,智慧資本投資保障的完整性,政大智慧財產評論,1卷1期,25-50頁。
    6. 周延鵬,2004,中國知識產權戰略試探—一件中國專利將等於或大於一件美國專利的經濟價值,政大智慧財產評論,2卷1期,25-48頁。
    7. 周延鵬,2004-2005,智慧資源規劃,國立政治大學智慧財產研究所課程資料。
    8. 柯勝智、湯惟真、李紅曦,2005,農業科技研發成果管理與運用制度,農政與農情,155期,38-41頁。
    9. 徐小波,2004,第二次—二次經濟奇蹟總構思,財訊出版社,台灣台北,223頁。
    10. 陳仲景,2003,技術創新、推廣與行銷流程模式與模擬:以研究中心為例,國立清華大學工業工程與工程管理學系碩士論文,112頁。
    11. 陳怡之、郭明宗,1999,智慧財產權之衍生利用—技術商品化問題之研究,智慧財產權,1期,182-192頁。
    12. 陳添進,2005,我國農業生物技術國家型科技計畫第三期規劃構想及發展策略,農業生技產業季刊,1期,32-37頁。
    13. 黃振德,2002,農業智財之價格形成與鑑價,農政與農情,117期, 68-71頁。
    14. 黃振德,2002,農業智財事業之創投與育成,農政與農情,118期, 39-43頁。
    15. 黃振德、鄭玉磬,2002,農業智財權之保護與經營管理,農政與農情,115期,67-70頁。
    16. 黃振德、鄭玉磬,2002,政府部門農業智財之經營管理,農政與農情,116期,50-54頁。
    17. 黃裕星,2004,農業科技之包裝與行銷,農政與農情,148期,48-51頁。
    18. 湯惟真、李紅曦、柯勝智,2005,農業科技研發成果技術移轉實務介紹,農業生技產業季刊,1期,52-56頁。
    19. 馮震宇,2004,專利商品化模式之探討,智慧財產權,65期,5-21頁。
    20. 馮震宇,2004,生技產業應注意的商品化與授權問題—上集,藥技通訊,79期,20-24頁。
    21. 馮震宇,2004,生技產業應注意的商品化與授權問題—下集,藥技通訊,80期,24-26頁。
    22. 劉江彬、黃俊英,2004,智慧財產管理總論,華泰文化,台灣台北,507頁。
    23. 蔡宜玲,2004,政府農業研發機構知識盤點之個案研究,世新大學資訊傳播學系碩士論文,137頁。
    24. 蘇建誠,2000,台灣農業技術之智慧財產權管理政策與制度研究,國立政治大學科技管理研究所碩士論文,109頁。
    25. 蘇薔華、沈泰民等,2004年12月,農業科技商品化與產業化機制之建立,行政院農業委員會93年度科技計畫研究報告,61頁。
    貳、英文書目
    1. Betz, Frederick,1998,Managing Technological Innovation:Competitive Advantage from Change,New York:Wiley,369 p.
    2. Burgelman, Robert A.,2004,Strategic Management of Technology and Innovation, 4th ed.,Boston, Mass.:McGraw-Hill Irwin,1208 p.
    3. Food and Agriculture Organization of The United Nations(FAO),2002,The State of World Fisheries and Aquaculture(SOFIA), SOFIA 2002 Report
    4. Kaplan, Robert S. & Norton, David P.,2004,Strategy Maps:Converting Intangible Assets into Tangible Outcomes,Boston, Mass.:Harvard Business School Press,454 p.
    5. Mintzberg, Henry & Lampel, Joseph & Quinn, James B. & Ghoshal, Sumantra,2003,The Strategy Process:Concepts, Contexts, Cases, 4th ed.,Upper Saddle River, N.J.:Pearson Prentice Hall,496 p. + 488 p.
    6. Mohr, Jakki J. & Sengupta, Sanjit & Slater, Stanley F.,2005,Marketing of High-Technology Products and Innovations, 2nd ed.,Upper Saddle River, N.J.:Pearson Prentice Hall,450 p.
    7. Moriarty & Kosnik,1989,High-Tech Marketing:Concepts, Continuity, and Change,Sloan Management Review, Summer 1989,p.7-17
    8. Nesheim, John L.,2000,High Tech Start Up:The Complete Handbook for Creating Successful New High Tech Companies,New York, N.Y.:Free Press,343 p.
    9. Rivette, Kevin G. & Kline, David,2000,Rembrandts in The Attic:Unlocking The Hidden Value of Patents,Boston, Mass.:Harvard Business School Press,221 p.
    叁、參考網站
    中華民國總統府:http://www.president.gov.tw/
    行政院主計處:http://www.dgbas.gov.tw/mp.asp?mp=1
    行政院國家科學委員會:http://web.nsc.gov.tw/
    行政院農業委員會:http://bulletin.coa.gov.tw/show_index.php
    行政院經濟建設委員會:http://www.cepd.gov.tw/index.jsp
    全國法規資料庫:http://law.moj.gov.tw/
    農業生技產業資訊網:http://agbio.coa.gov.tw/main.asp
    Description: 碩士
    國立政治大學
    智慧財產研究所
    92361006
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0923610061
    Data Type: thesis
    Appears in Collections:[智慧財產研究所] 學位論文

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