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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/34292

    Title: 虛擬通路商之商業模式在數位內容產業應用之研究—以點對點數為基礎架構
    Authors: 吳政達
    Contributors: 溫肇東
    Keywords: 虛擬通路商
    Date: 2003
    Issue Date: 2009-09-18 09:17:09 (UTC+8)
    Abstract: 由於網際網路的盛行,許多產品或服務可以開始考慮由網路進行派送。特別是一些可以用0與1位元方式進行編碼的資訊或資料尤為適合。 基於在這樣的大環境之下, 本論文將著重於兩個部份的研究: 第一部份將設計一個新的商業模式,可以當作數位內容的發行商或通路商;第二部份將進一步闡述該商業模式在數位內容產業的應用模式。
    Due to the high penetration rate of Internet, a lot of products and services could try to deliver on net; especially for those data or information could be transferred into the bits 0 and 1. Under this kind of circumstance, this research will focus on two parts: the first part is proposing a new business model of digital content distributor based on Gary Hamel’s theory; the second part is further elaborating the application of the business model in digital content industry based on the field studies.
    The research results in several important implications and discoveries on this topic. First of all, the virtual distributors will play an important role in the publishing of digital content; Secondly, the virtual distributors have to take care of “Four Key Flows”, including money flow、information flow、goods flow and Internet traffic, to enhance her services. Thirdly, some new IT technologies, like P2P technology, is very appropriate to apply into the business model of virtual distributors and it will be helpful to differentiate her services to those potential competitors. Finally, DRM service、Intellectual property management、Payment service、Member collection and Clearing house service are the major tasks that a virtual distributor should focus, but member collection and clearing service for consumers and digital content developers will be the first priority.
    Reference: 中譯本部份
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0089932186
    Data Type: thesis
    Appears in Collections:[科技管理研究所] 學位論文

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