| Reference: | 中文部分 - 依姓名比劃為序
1. 方世榮(民89)。行銷管理學。台北市：東華。
2. 李威德(民90)。品牌權益衡量模式之建立與評估。政治大學企業管理研所碩士論文，台北市。
3. 周文賢(民90)。多變量統計分析：SAS/STAT使用方法(待出版書稿)。台北市。
4. 洪順慶(民90)。行銷管理(二版)。台北市：新陸。
5. 郭建中(民89)。行銷學。台北縣：揚智文化。
6. 陳振燧、洪順慶(民88)。消費者品牌權益衡量之建構-以顧客基礎觀點之研究。中山管理評論，第七卷第七期，1999冬季號。
7. 黃湘燕(民89)。品牌延伸評價研究。交通大學經營管理研所碩士論文，新竹市。
8. 潘扶仁(民90)。臺灣汽車品牌形象之比較 – 品牌知名度、購買意願與品牌忠誠度關係之研究。交通大學管理科學學程碩士班碩士論文，新竹市。
9. 賴士葆(民84)。生產作業管理-理論與實務(二版)。台北市：華泰。
10. 大野耐一著、日本能率協會編(民83)。豐田生產方式與現場管理(二版)。(林耀川、成玉山譯)。台北市：中華企業管理發展中心。
英文部分 - 依姓名字母排序
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