| Reference: | 中文文獻
1、吳青松(2002)，國際企業管理理論與實務，第三版，臺北市，智勝文化
總經銷。
2、范姜肱，蔡錦裕編著，黃恆獎審定（1997），國際行銷學，臺北市，第一版，
智勝文化總經銷。
3、洪順慶(1999)，行銷管理，臺北市，新陸書局。
4、Al Rise&Jack Trout原著，劉毅志編譯（1986），品牌定位 廣告攻心戰略，
第一版，臺北市，天一總經銷。
5、Keller, Kevin Lane原著(1993),吳克鎮編譯（2001），品牌管理 ，臺北市，
第一版，華泰書局。
6、黃俊英（1999），行銷研究管理與技術，第六版，華泰文化事業。
7、陳莉玫(2003)，意難忘，情難診：以語言學之觀點探討品牌命名與品牌利益
聯想之關係，中正大學企業管理研究所，碩士論文。
8、簡慈 (2003)， 台灣中小企業赴上海投資遭遇困境之研究，淡江大學國際貿易學系，碩士論文。
9、蔡宜蓉(2004) ，來源國形象、品牌聲譽、品牌個性對複合品牌知覺品質的影響，輔仁大學管理學研究所，碩士論文。
10、祝鳳岡(1998)，廣告策略之探研：系統建立觀點，廣告學研究。
11、王進淵(2003) ，品牌來源國國家形象、品牌名稱、價格對知覺品質與購買意願影響之研究－以中國上海地區少淑服消費者為例，輔仁大學織品服裝學系，碩士論文。
12、李天蛟(1999)，世代別對於品牌個性認知與品牌關係型態差異性之研究：產品類型與自我形象干擾效果之探討，元智大學管理研究所，碩士論文。
13、張愛華（2001），品牌定位策略與品牌權益之關連—全球消費文化定位
策略之效果探討，行政院國家科學委員會專題研究計畫成果報告，
編號： NSC 89-2416-H-004-085。
14、兩岸經濟統計月報（第149期），行政院大陸委員會http://www.mac.gov.tw/index.htm
15、經濟部投資審議委員會， 94年統計月報。
http://www.moeaic.gov.tw
英文文獻
1、Aaker, D. A(1991),”Managing Brand Equity: Capitalizing the Value of a Brand Name. ”The Free Press.New York.
2、Aaker, D. A(1996), ”Building Strong Brands.” The Free Press.New York.
3、Aaker, J. L.(1997), ”Dimensions of Brand Personality,” Journal of Marketing
Research, Vol.34, August, pp.347-356.
4、Alden, Dana L. , Jan-Benedict E. M. Steenkamp and Rajeev Batra (1999). ”Brand Positioning Through Advertising in Asia, North American, and Europe: The Role of Global Consumer Culture,” Journal of Marketing, 63(1), pp75-87.
5、Appadurai, Arjun(1990), ”Disjuncture and Difference in the Global Economy,” in Global Culture: Nationalism, Globalization and Modernity, Mike Featherstone, ed. London: Sage Publicatopns,pp.295-310.
7、Batra , R., Donald. R. Lehmann, and Diljit Singh (1993), Brand Equity and Advertising, Hilladale, NJ: Lawrence Erlbaum Associates.
8、Bearden, William O. and Michael J. Etzel (1982), ”Reference Group Influence on Product and Brand Purchase Decisions,” Journal of Consumer Research,9 (September), pp.183-194.
9、Belk, Russell W.(2000), ”Wolf Brands in Sheep’s Clothing: Global Appropriation of the Local,” in Brand New,Jane Pavitt, ed. Princeton, NJ: Princeton University Press, pp.68-69.
10、Business Times(1999), ”Fake Goods Sales at Critical Levels in China,”June21,pp.5.
11、Chee , B.W.L. (2000), ”Eating Snacks, Biting Pressure: Only Children in Beijing,” in Feeding China’s Little Emperors:Food, Children, and Social Change, Jun Jing, ed. Stanford, GA: Stanford University Press, pp.49-70.
12、Chan, Allan K. K. and Yue Yuan Huang.(1997)” Brand naming in China: a linguistic approach”, Marketing Intelligence & Planning. Bradford:1997.Vol.15,lss.5; pp.227.
13、China Business (2000a), ”Market Concentration of Consumer Goods,”May29, pp.12.
14、Corey, Robert J. and Jerome D. Williams(1994), ”Developing a Text-Theoretic Methodology for Analysis Subcultural Market Segments: A Pilot Study. ”In Global and Multinational Advertising, Basil D. Englis, ed.Hillsdale, NJ: Lawrence Erlbaum Associates, pp.207-231.
15、Cui, Geng(1997), ”The Name Game, ”The China Business Review, November-December, pp.40-43.
16、Cui, Geng and Oiming Liu (2000), ”Regional Market Segments of China: Opportunities and Barriers in a Big Emerging Market, ” Journal of International Marketing, 9(1), pp.84-106.
17、Chan, Allan K.K., Yue Yuan Huang (1997).”Brand Naming in China: a Linguistic Approach,”Marketing Intelligence & Planning, Vol.15, lss.5, pp.227.
18、Ettenson, Richard (1993), ”Brand Name and Country of Origin Effects in the Emerging Market Economics of Russia, Poland and Hungary, ”International Marketing Review,10 (October),pp.14-36.
19、Fischler, Claude (1988), ”Cuisines and Food Selection,” in Food Acceptability, David M.H. Thomson, ed. London: Elsevier Applied Science, pp.193-206.
20、Friedman, Jonathon (1990), ”Being in the Word: Globalization and Localization,” in Global Culture: Nationalism, Globalization and Modernity, Mike Featherstone, ed. Thousand Oaks, CA: Sage Publications, pp.295-310.
21、Freiden, Jon B.(1984), ” Advertising Spokesperson Effects :An Examination of Endorser Type and Gender on Two Audience,” Journal of Advertising Research, Vol.25 ;5(Oct./Nov.), pp.33-41.
22、Fromkin, V. and Victoria Rodman (1993), An Introduction to Language,5th ed, Harcourt Brace, New York, NY.
23、C. Han Min And Vern Terpstra(1988), ”Country of Origin Effects for Uni-National and Bi-National Products, ” Journal of International Business Studies, Vol.19, Issue2, pp. 235-253.
24、Hannerz, Ulf(1990), ”Cosmopolitans and Locals in World Culture,” in Global Culture: Nationalism, Globalization and Modernity, Mike Featherstone, ed. Thousand Oaks, CA: Sage Publications, pp.295-310.
25、Heath, Timothy B., Subimal Chatterjee, and Karen Russo France (1990),”Using the Phonemes of Brand Names to Symbolize Brand Attributes,”in AMA Educator’s Proceedings: Enhancing Knowledge in Marketing, A. Parasuraman and William Bearden,eds.Chicago: American Marketing Association. pp.38-42.
26、Hill, Charles W.L.(2003), International Business,4th ed, NY: McGraw-Hill Higher Education, 2003.
27、Hofstede (1983)” National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences Among Nations,” International Studies of Management & Organization, pp.46-75.
28、Hofstede and Bond (1988), ”The Confucius Connection: From Cultural Roots to Economic Growth,” Organizational Dynamics, 16(4), pp.4-21.
29、Huang Chung-Ming(1995),” Human Factors of Manufacturing Management
in Taiwan and Mainland China,” Engineering Management, University of
Missouri-Rolla, pp.65.
30、Keller, Kevin Lane (1993),” Conceptualizing, Measuring, and Managing Customer-based Brand Equity, ”Journal of Marketing. 57(1), pp.1-22.
31、Kotler, Philip (the 11th Ed.,2003), Marketing Management ,
Prentice-Hall, Inc.
32、McCracken, Grant(1993),” The Value of the Brand: An Anthropological Perspective,” in Brand Equity and Advertising: Advertising’s Role in Building Strong Brands, David A. Aaker and Alexander L. Bowl, eds. Hillsdale, NJ: Lawrence Erlbaum Associates, pp125-139.
33、McCarthy, E.J. and William D. Perreault (1987), Basic Marketing: A Managerial Approach, 9th ed., Irwin, Homewood, Ill.
34、McNeal,J.U. and L.M. Zeren (1981) ”Brand name selection for consumer products”,MSU Business Topics, Spring, pp.35-39.
35、Meffert, Heribert and Joachim Bolz (1993). ”Standardization of Marketing in
Europe, ”in European Marketing, Chris Halliburton and Reinhard
Huenerberg. Eds. Reading. MA: AddisonWesley, pp.46-62.
36、Niraj,Dawer and Plilips Parker, ”Marketing universals: Consumers ’use of brand name ,price ,physical appearance ,and retailer reputation as signals of product quality”, Journal of Marketing, Chicago : Apr 1994. Vol. 58 , less2; pg.81.
37、Onkvisit, Sak and John J. Shaw(1993), ”Internal Marketing:Analysis and Strategy,” Second Edition, Macmillan Publishing Company.
38、Park, C. Whan, Bernard J. Jaworski, and Deborah J. Maclnnis (1986), ”Strategic Brand Concept-Image Management,” Journal of Marketing.50(October), pp.135-146.
39、Park, C. Whan and Parker V. Lessig (1977), ”Students and Housewives: Difference in Susceptibility to Reference Group Influence,” Journal of Consumer Research, 94(September), pp.102-110.
40、Plummer, Joseph, T.(1985), ”How Personality Makes A Difference?. ”Journal of Advertising Research, Vol.24(6), pp.27-31.
41、Porter, Michael E.(1980), ”Competitive Strategy: Techniques for Analyzing Industries and Competitors, ” New York: Free Press.
42、Prahalad, C.K. and Kenneth Lieberthal (1998), ”The End of Corporate Imperialism, ”Havard Business Review, 76(4), pp.68-79.
43、Robertson, Roland (1987a), ”Globalization and Societal Modernization: A Note on Japan and Japanese Religion,” Sociological Analysis, 47(September), pp.35-43.
44、Schooler , Robert D.(1965), ”Product Bias in the Central American Common Market,” Journal of Research in Marketing ,Vol. 2, pp.394-397.
45、Schlevogt, Kai-Alexander (2000), ”The Branding Revolution in China,”The China Business Review, 27(May-June), pp.52-57.
46、Gelder, SiccoI Van(2004), ”Global Brand Strategy”, Journal of Brand
Management; Sep2004; 12, 1, pg.39.
47、Simonin , B. L, and Ruth ,J. A.(1998), ”IS a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliance on Consumer Brand Attitudes , ”Journal of Marketing Research. Vol.35(1), pp.30-42.
48、Steenkamp ,Jan-Benedict E. M., ”The role of national culture in international marketing research”, International Marketing Review. London: 2001.Vol.18, Iss. 1; pg. 30.
49、Stern, W.(1983), ”A good name could mean a brand of fame”, Advertising Age,17 January, pp.M53-M54.
50、Yan, Y. (2000), "Of Hamburger and Social Space: Consuming McDonald`s in Beijing," in The Consumer Revolution in Urban China, Deborah Davis, ed. Berkeley, CA: University of California Press, pp.201-225.
51、Zhao, Vivian (1998), "Chinese Protectionism or Simple Competitiveness?" BusinessWeek, (January 19), pp.5.
52、Zhou, Lianxi and Michael K. Hui(2003), ”Symbolic Value of Foreign Products in the People’s Republic of China”, Journal of International Management ,Vol.11,No.2.2003. pp.36- pp.58. |
