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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/37017
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| Title: | 汽車公司在台子公司之縱剖圖
Profile of an automobile company subsidiary |
| Authors: | 劉力群
Liu, Richard |
| Contributors: | 何小台
Ho, Chester
劉力群
Liu, Richard |
| Keywords: | 汽車公司 |
| Date: | 2008 |
| Issue Date: | 2009-09-18 20:28:48 (UTC+8) |
| Abstract: | 汽車公司在台子公司之縱剖圖
Profile of an Automobile Company Subsidiary
By
(Richard Liu)
In 2008 Audi, the German Automotive company, decided to expand their operations to Taiwan and by doing so initiated a series of decisions that lead them on a path to create the infrastructure detailed within. This paper will seek to describe the process and the tools needed to establish the subsidiary, including the process of which these employees sought to establish themselves.
The first portion describes the timeline and environment at the time, including Audi’s financial position at the end of 2007, leading to their decision to enter the Taiwan market.
The second portion describes each core value, detailing why each value was selected, and ultimately how that drives the company to achieve the goals set before them.
Finally the last portion details each position and its main drivers, including processes and targets.
In the conclusion, the paper will look toward the future and assess how well the company has been achieving its goals, and speculate on the success of the subsidiary in this market. |
| Reference: | References
Wei, Daniel. Personal INTERVIEW. February 2009.
Daniel Khoo, Managing Director . Personal INTERVIEW. February 2009.
CheeCheng Hong, Finance Director. Personal INTERVIEW. February 2009.
Bing Chen, Business Development Director. Personal INTERVIEW. February 2009.
Charles Wu, Product and Pricing Manager. Personal INTERVIEW. March 2009.
Dietmar Wuest, Product and Pricing Manager . Personal INTERVIEW. March 2009.
Andrea Lo, Logistics Manager. Personal INTERVIEW. March 2009.
Daniel Wei, Area Sales Manager. Personal INTERVIEW. March 2009.
Wynonna Chen, Service Marketing Manager. Personal INTERVIEW. March 2009.
Chelsea Hou, Communications Manager. Personal INTERVIEW. March 2009.
Helen Huang, Parts Manager . Personal INTERVIEW. April 2009.
Stephanie Huang, Business Development Manager. Personal INTERVIEW. April 2009.
Irene Hung, Events Manager . Personal INTERVIEW. April 2009.
Jenny Lai, Logistics. Personal INTERVIEW. May 2009.
Andy Ping, Homologation Manager. Personal INTERVIEW. May 2009.
Kerry Chung, After Sales Specialist. Personal INTERVIEW. May 2009.
All research done for this paper was original research obtained via interviews and observation conducted from 9/23/2008 – 6/4/2009 |
| Description: | 碩士
國立政治大學
國際經營管理碩士班(IMBA)
96933042
97 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0096933042 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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