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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/39367
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/39367

    Title: 當天然災難可能成為政治災難:策略框架效果的再探
    When a Natural Disaster May Become a Political Turmoil: Revisiting the Effects of Strategic Frame
    Authors: 陳憶寧
    Contributors: 國立政治大學廣告學系
    Keywords: 天然災難新聞;策略框架;實驗法;議題框架
    Experiment;Natural disaster reporting;Issue frame;Strategic frame
    Date: 2003-06
    Issue Date: 2010-05-17 13:48:46 (UTC+8)
    Abstract: 以策略框架報導政治或是政治人物,似乎有幫助大眾了解政治表象之後的其他可能,防止大眾受到政治人物的矇騙,但本研究認為策略框架可能會使大眾對政治人物產生負面觀感。另外,本研究之情境為非直接與選舉相關的天然災難事件,所以推論蘊含有選戰輸贏的策略框架可能影響到讀者對災難本身的記憶,讀者也可能因新聞中不相關的資訊過多,而對新聞評價降低。資料分析顯示,策略框架與議題框架在各應變項中,對政治人物的評價、負面想法數、記憶正確程度有顯著差異,而在新聞評價上則未達顯著差異。
    This research attempts to examine whether the strategic frame that emphasizes politician's attribution of the political turmoil caused by a natural disaster to his political rival's motivation increases negative evaluation of politicians and news quality, and reduces readers' information retention of the natural disaster itself. In an experiment for testing the influence of news frames on the feelings people generate in response to disaster news, two hundred fifty-six students read and responded to news stories embodying various frames. Results demonstrated that strategic frames, rather than issue frames, produced more negative evaluation of the politician, generated more negative thoughts, and reduced information retention.
    Relation: 中華傳播學刊 ,3,3-35
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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