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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/47953
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/47953


    Title: 候選人負面新聞框架對政治憤世嫉俗感與政治責任歸因的影響
    Other Titles: The Effects of Negative Candidate News Frames on Political Cynicism and Attribution of Responsibility
    Authors: 陳憶寧
    Keywords: 形象框架;政治憤世嫉俗感;負面新聞量;責任歸因;實驗法;議題框架
    attribution of responsibility;experiment;image frame;issue frame;negative news;political cynicism
    Date: 2002-06
    Issue Date: 2010-11-08 22:47:26 (UTC+8)
    Abstract: 本研究以實驗法探討新聞框架與負面新聞量對政治憤世嫉俗感及政治歸因的影響。180位受試者於各種情境所引發的政治憤世嫉俗感在二因子變異數分析中,新聞框架的主要效果未達顯著,負面新聞量的差異則達顯著,且兩者有交互作用。負面新聞量與政治憤世嫉俗程度有正向線性關係。在引發對政客歸因的分析中,新聞框架的主要效果未達顯著,但負面新聞量則達顯著,且兩者有交互作用。負面新聞量與政客歸因之間有正向線性關係。
    This paper examined the influence of negative political news frames on people's responses to campaign coverage. Adopting a multiple-method approach, we identified two news frames, namely, issue frame and image frame. In addition, our experiment induced political cynicism and attribution of responsibility. One hundred eighty students participated in the experimental study, in which they read and responded to different amount of negative news and frames of news. The result demonstrated that while the main effects of news frames were not significant both in inducing political cynicism and attribution of responsibility to politicians, participants were more likely to generate cynical reaction and hold politicians responsible for Taiwan's problems when being exposed to more negative news.
    Relation: 中華傳播學刊, 1, 215-247
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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