政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/48422

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政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 > Item 140.119/48422

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Title:	Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication
Authors:	黃懿慧
Keywords:	Crisis communication strategy;Taiwan;Category;Continuum;Culture
Date:	2005
Issue Date:	2010-11-23 04:12:11 (UTC+8)
Abstract:	The purpose of this paper is twofold: (1) to investigate crisis communicative strategies (CCSs) in a Chinese context, and (2) to develop a model integrating the measures, categories, and continuum of CCS. A survey of public relations and public affairs managers from Taiwan’s top-500 companies was undertaken to examine actual experiences of handling crises. The results showed that ﬁve crisis communicative strategies emerged from the factor analysis, i.e., denial, diversion, excuse, justiﬁcation, and concession. The cultural implication of the new factor, i.e., diversion, accordant with the theme of strategic ambiguity in the business literature, is explored. Moreover, this paper suggested placing the ﬁve CCSs in a two-continuum matrix, i.e., defense-accommodation and speciﬁcationambiguity. The paper concludes with a iscussion of practical applications, theoretical contribution, and cultural implications of the results.
Relation:	Public Relations Review, 31(2), 229-238
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1016/j.pubrev.2005.02.016
DOI:	10.1016/j.pubrev.2005.02.016
Appears in Collections:	[廣告學系] 期刊論文

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