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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/51479
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/51479


    Title: 調節焦點契合之後設分析
    A meta-analysis of regulatory fit studies
    Authors: 陳玉珊
    Chen, Yu Shan
    Contributors: 樓永堅
    別蓮蒂

    陳玉珊
    Chen, Yu Shan
    Keywords: 調節焦點契合
    regulatory fit
    Date: 2010
    Issue Date: 2011-10-07 14:12:10 (UTC+8)
    Abstract: Since Higgins presented regulatory fit theory in 2000, over 200 studies have demonstrated that regulatory fit processes moderate both information processing and outcome responses substantially. However, scholars characterize regulatory fit diversely and manipulate the definition. Researchers have highlighted this issue and recommended further investigations to clarify regulatory fit heterogeneity, which is derived from two sources: conceptual viewpoints of regulatory fit and methods for regulatory fit induction (Aaker, 2006; Avnet, 2006; Cesario, 2008; Pham, 2009). This study decomposes manipulation heterogeneity for researching regulatory fit from the experimental methodology viewpoint. Rather than providing a summary of existing methods, this study proposes a critical moderator embedded in these techniques, which objectifies the regulatory fit concept using a calculable index. The proposed index can be used to predict the strength of the regulatory fit effect, and explain manipulation heterogeneity when researching regulatory fit.
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    Description: 博士
    國立政治大學
    企業管理研究所
    94355512
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094355512
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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