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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/52989

    Title: 實體性認知對家族品牌延伸的反饋效果之研究(II)
    Other Titles: A Research Program of the Perceived Entitativity as a Moderator on Family Brand Evaluations (II)
    Authors: 樓永堅
    Contributors: 政治大學企業管理系
    Keywords: 管理科學;實體性認知;家族品牌延伸;反饋效果
    Date: 2005
    Issue Date: 2012-05-18 14:53:10 (UTC+8)
    Relation: 應用研究
    研究期間:9408 ~ 9507
    Data Type: report
    Appears in Collections:[企業管理學系] 國科會研究計畫

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