政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/56985

政大典藏 > College of Communication > Department of Advertising > Periodical Articles > Item 140.119/56985

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/56985

Title:	The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies
Authors:	Chang, Chingching 張卿卿
Contributors:	政大廣告系
Keywords:	Information retrieval;Health behavior
Date:	2010-12
Issue Date:	2013-02-25 10:21:40 (UTC+8)
Abstract:	This paper examines the effects of retrieving information about a health ailment on judgments of the perceived severity of the disease and self-efficacy regarding prevention and treatment. The literature on metacognition suggests that recall tasks render two types of information accessible: the retrieved content, and the subjective experience of retrieving the content. Both types of information can influence judgments. Content-based thinking models hold that the more instances of an event people can retrieve, the higher they will estimate the frequency of the event to be. In contrast, experience-based thinking models suggest that when people experience difficulty in retrieving information regarding an event, they rate the event as less likely to occur. In the first experiment, ease of retrieval was manipulated by asking participants to list either a high or low number of consequences of an ailment. As expected, retrieval difficulty resulted in lower perceived disease severity. In the second experiment, ease of retrieval was manipulated by varying the number of disease prevention or treatment measures participants attempted to list. As predicted, retrieval difficulty resulted in lower self-efficacy regarding prevention and treatment. In experiment three, when information regarding a health issue was made accessible by exposure to public service announcements (PSAs), ease-of-retrieval effects were attenuated. Finally, in experiment four, exposure to PSAs encouraged content-based judgments when the issue was of great concern.
Relation:	Journal of health communication, 25(8), 670-680
Data Type:	article
DOI link:	http://dx.doi.org/10.1080/10410236.2010.521907
DOI:	10.1080/10410236.2010.521907
Appears in Collections:	[Department of Advertising] Periodical Articles

Files in This Item:

File	Description	Size	Format
55725908.pdf		112Kb	Adobe PDF2	1319	View/Open

View Licence

社群 sharing

Loading...