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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/57100
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/57100

    Title: Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars
    Authors: Cheng, I-Huei
    Gregorio, Federico de
    Contributors: 政大廣告系
    Date: 2008-10
    Issue Date: 2013-03-08 14:52:00 (UTC+8)
    Abstract: Although it has been commented that public relations academics should link their work to the needs of the industry, the general views of public relations scholars on various aspects of the academic-industry interface are unknown. To address this, we conducted a survey of 966 public relations academics. Findings showed that the respondents, overall, were in favor of building closer ties with the industry to advance the field, but certain opinions varied by education level and extent of professional experience. In addition, major conceptual dimensions in this academia-industry relationship were identified. Implications, recommendations, and directions for future research are discussed.
    Relation: Journal of Public Relations Research, 20(4), 377-402
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1080/10627260802153298
    DOI: 10.1080/10627260802153298
    Appears in Collections:[廣告學系] 期刊論文

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