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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/57102
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/57102


    Title: Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance
    Authors: Lee, Seow Ting
    Cheng, I-Huei
    鄭怡卉
    Contributors: 政大廣告系
    Date: 2012-08
    Issue Date: 2013-03-08 15:12:42 (UTC+8)
    Abstract: Little is known and understood about ethics management or the development of formal, systematic, and goal-directed initiatives to improve ethics in the public relations workplace. This study found little ethics training and written guidelines in the public relations workplace. Organizational ethics initiatives are poorly communicated to practitioners and rely mostly on punitive restraints with little reward for ethical behavior. For many practitioners, ethics is not learned through workplace ethics initiatives but rather is mostly informed by external influences including personal values, family upbringing, and professional work experiences.
    Relation: Journal of Mass Media Ethics, 27(2), 80-96
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1080/08900523.2012.694317
    DOI: 10.1080/08900523.2012.694317
    Appears in Collections:[廣告學系] 期刊論文

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