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The Development of the Japanese Department Stores in Taiwan under Japan Colonial Rule: Centering on Travelling Sales
Japan Colonial Rule;Department store;Traveling sale
|Issue Date: ||2013-04-18 15:26:56 (UTC+8)|
This paper is research the traveling sales of the Japanese department stores to Taiwan under Japan colonial rule. In the 19(superscript th) century, the department stores appeared in Europe and the United States, and became the important field of exhibition. At that moment, Japan was actively following the models of Europe and the United States. Lots of the old Japanese mercers learned the business technique from the western department stores, such as display, cash transactions, show windows, and turn themselves into the department stores. Because of the intensified competition and the affection of the Great Kanto Earthquake of 1923, attracting customers became the important course. The colonies were the targets, too. In Taiwan at that time, the railroad was built, the foundation work developed, and the urbanization started. Thus, the Japanese department stores considered Taiwan as an impartment target and held traveling sales several times a year. However, the Japanese department stores only regarded the inlanders to be the target consumers while did not place a special emphasis on the Taiwanese. The Japanese department stores did not establish any branch in Taiwan during the colonial period. From 1932, the protest movement of the retailer against the department stores in Japan has been volatile. The Japan government negotiated with the delegates of the department stores several times. One goal of the negotiation was stopping the traveling sales. In the 1937, the law for the department stores was enacted and the traveling sales were prohibited. The traveling sales to Taiwan of the Japanese department stores stopped in the 1930's.
|Relation: ||國立政治大學歷史學報, 33, 155-200|
|Data Type: ||article|
|Appears in Collections:||[臺灣史研究所 ] 期刊論文|
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