| Reference: | 一、 中文文獻
司徒達賢，(2001)，策略管理新論，臺北：智勝文化。
吳思華，(2000)，策略九說，臺北：臉譜文化。
吳思華、謝邦昌、黃文璋、鄭宇庭、徐怡、蘇志雄、許牧彥、江志民，(2009)，
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David A. Garvin & Lynne C. Levesque著，胡瑋珊譯，(2006)，「走在內部創業鋼索上」，哈佛商業評論，新版第2期10月，頁72-85。
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Peter F. Drucker著，蕭富峰、李田樹譯，(2002)，創新與創業精神，臺北：臉譜文化。
Robert K. Yin著，尚榮安譯，(2001)，個案研究法，臺北：弘智文化。
三、 網路資料
教育部提升技職校院學生通識教育及語文應用能力改善計畫課程規劃委員會，
教育部全國通識教育訊網「創業規劃管理」教材手冊-第六單元商圈調查與土地評估，教育部全國通識教育訊網，頁1-11。
網址：http://ipge.ctust.edu.tw/General/plan0202_main.php?project_sn=18
最後瀏覽日2013 年5月29日
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