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Hsu-pai Tseng;KMT;Propaganda Staff;Propaganda;The Central News Agency
|Issue Date: ||2014-10-01 16:53:01 (UTC+8)|
This article asks two closely-related questions: when the KMT lost its control of mainland China and attempted to rebuild its system of propaganda in Taiwan, what was the work and view of its propaganda staff after 1949? Some researches have focused on the negative dimension of the KMT's propaganda policy in Taiwan, but few researches paid attention to the positive dimension through which the KMT produced the information for building up its propaganda hegemony. This article focuses on Hsu-Pai Tseng because he was the leader of the KMT's propaganda system in early 1950s, and he provided us with full of papers and memoirs about the work of propaganda. Moreover, we can now use the newly released archives about Tseng to check his real work and to understand the process in the rebuilding of the KMT's propaganda system in Taiwan.This article shows that Tseng could not enter the core of policy-making circles, but he tried hard to make the KMT's policy possible. In carrying out the plan of investigation about Taiwan and during his period as the chief of the Forth Section, be helped the KMT to understand the people on the one hand and helped the people to accept the government's policy on the other. When he was the chief of the Central News Agency, he rebuilt the network of news, and helped the government to win the propaganda war in the Wu Kuo-cheng Incident. When he was the vice general manager of the BBC, he designed the programs for psychological war and the program commenting on topical news which molded Taiwanese's world view. On the other hand, he viewed the journalist as the intermediary helping the government to rule. He also wanted mass media to be public-owned, but when the other party might become the ruling party, he insisted on the media's connection with the KMT. As a whole, Tseng's work and idea reflect the development of the KMT's propaganda system, but his unrealized idea of mass media being public-owned may be regarded as showing the limitation of this system he helped running.
|Relation: ||國史館館刊, 39, 117-157|
|Data Type: ||article|
|Appears in Collections:||[臺灣史研究所 ] 期刊論文|
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